As online video becomes the primary medium for disseminating information across the Internet, publishers face legal and ethical pressures to make video accessible for people with hearing impairments and other disabilities. In this webinar, Google and Adobe will discuss how their video platforms are changing the landscape of accessibility through better tools, technologies, best practices, and education. They will also discuss their internal accessibility strategies and how they are impacted by accessibility laws, HTML5, and the proliferation of mobile devices. This webinar will cover the following topics: - Latest technologies and tools available to web publishers and accessibility advocates - Recent and upcoming legislative changes impacting access to video - Impact of HTML5 and mobile devices on video accessibility - Google and Adobe’s internal video accessibility strategies Presenters: Naomi Black Accessibility Engineering Program Manager | Google Andrew Kirkpatrick Group Product Manager of Accessibility | Adobe Systems Josh Miller Co-Founder | 3Play Media

1. Google and Adobe Share Their
Video Accessibility Strategies
Naomi Black
Accessibility Engineering
Program Manager
Google
@GoogleAccess
March 15, 2012
2:00pm - 3:00pm ET
Andrew Kirkpatrick
Group Product Manager
Accessibility
Adobe Systems
@AdobeAccess
Josh Miller
Co-Founder
3Play Media
@3playmedia
Follow on Twitter:
#videoa11y

2. Overview
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Introduction
Why Caption?
CVAA Recap
Adobe: Andrew Kirkpatrick
Google: Naomi Black
Q&A

3. Why Caption?
● 48 million deaf and hard of hearing people
○ 15% of your visitors/users!
● Captions allow users / companies to search
videos
● People who speak English as a second
language
● Noisy places / places where volume is
muted
● Legislation - CVAA, Section 508

4. CVAA Compliance dates
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Prerecorded and unedited content – 6 months
○ 6 month deadline likely to impact fall programming
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Edited content – 12 months
Live content – 18 months
○ Specific dates not yet set
○ Rules have not been officially published in the Federal
Register.
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Archival content – 24 months
○ Content already online, without captions

5. Control for Users
● Platform vs. Application managed
● Users provided with ability to control:
○ Character color, opacity, size, edge attributes
○ Fonts
○ Caption background color and opacity
○ Caption window color
○ Language

6. Adobe Premiere Pro
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Adobe Premiere Pro 5.5 offers video
editors the ability to import closed
captioning data and review results for
accurate integration into video.
Premiere Pro supports speech
analysis and script alignment to help
video production teams more easily
support closed captioning in their
workflows.
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Import CEA-608 and CEA-708
caption data
Premiere Pro supports caption data
export for traditional or HD video, via
3rd party plugins.

7. Adobe Flash Professional
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Adobe Flash Professional CS 5.5
supports closed captioning using an
open standard.
○ W3C TTML 1.0 caption format.
Adobe Flash provides the ability for
authors to provide video overlays, for
example to allow for the addition of a
sign language version for video
Adobe Flash has provided captioning
support for TTML since April 2007.

8. Adobe Captivate
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Adobe Captivate supports closed
captioning for eLearning
presentations and demonstrations.
Authors utilize the built-in closed
captioning tool in Adobe Captivate to
author captions.

9. Open Source Media Framework
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OSMF supports captioning via TTML presently and a plugin for
SMPTE-TT is available but also under further development.
OSMF supports audio description via “late binding audio”: http:
//tinyurl.com/latebinding
Demo (after YouTube demo)

10. Google - Goals for Captioning
● Every video has closed captions
○ Make captioning easy to do
○ Re-use existing caption files
○ Captioning benefits (beyond accessibility!)
● Captions meet consumer needs
○ Distinction between TV and Web is blurred
○ Captions should just work everywhere
○ Consumers should be able to control display
● Caption our own videos

11. Google - YouTube Scale
● 4 billion+ views a day
● 60 hrs of video uploaded every minute
● We support 155 languages and dialects
● > 1.6 million videos have closed captions
● 135 million videos have automatic captions

12. Google - Tools for Caption Creation
● Speech Recognition in 3 languages
○ Automatic captions (pure speech recognition)
○ Auto-timing (transcript synchronization)
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Support for many caption formats
○ SRT, SBV, CAP, SCC, EBU-STL, more...
● Support for MPEG-2 Import of CEA-608
● Bulk Caption Uploader Tool
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http://apiblog.youtube.com/2011/01/youtube-captions-uploader-web-app.html

13. Demo - YouTube
Captions on YouTube
● Finding captioned videos
○ Start playing at... adds value.
○ Captions make videos easier to find
● Captions on Movies and Shows
● CEA-608 Demo
○ http://www.youtube.com/watch?v=qlUG8F9uVgM
○ http://www.youtube.com/watch?v=zEKLqMS_HuA

14. Demo - OSMF

15. Q&A
● Contacting Naomi Black:
○ email captioning@google.com
○ http://gplus.to/naomib
○ @googleaccess
● Contacting Andrew Kirkpatrick
○ akirkpat@adobe.com
○ @awkawk
○ @adobeaccess
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Contacting Josh Miller/3Play Media
○ josh@3playmedia.com