This recorded session from the Tegrity User Conference 2013 features accessibility specialists from Indiana University – Purdue University, Fort Wayne and McGraw-Hill Education. Presenters discuss their accessibility strategies, solutions implemented, costs and benefits derived, as well as best practices and tips to successfully implement accessible video and lecture capture.
Online accessibility is slowly moving forward. In the future, however, we can expect websites and videos to be designed with accessibility in mind—the same way that no building today is built without a handicapped entrance. Below is a brief summary of the legal obligations of universities to disabled students.
Of course, captioning video allows for deaf and hard-of-hearing students to understand video courses and keeps the university compliant with the law. But students use captions in a variety of ways.
Presenters:
Mike Phillips
Multimedia Technologist | Indiana University – Purdue University, Fort Wayne
Neil Kahn
Digital Product Analyst | McGraw-Hill Education
Tole Khesin
VP of Marketing | 3Play Media
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Tegrity Captioning: Strategies for Deploying Accessible Lecture Capture Video
1. Strategies for Deploying
Accessible Video
Tegrity User Conference 2013
Tole Khesin
VP of Marketing
Mike Phillips
Multimedia Technologist
Neil Kahn
Digital Product Analyst
3Play Media
Indiana University - Purdue
University, Fort Wayne
McGraw-Hill Higher Education
tole@3playmedia.com
philma03@ipfw.edu
neil_kahn@mcgraw-hill.com
2. Mike Phillips, IPFW
Current Highlights
• Multimedia Technologist at IPFW
• Pursuing MBA
• Native of Fort Wayne, IN
Prior to IPFW
• Veteran of corporate media
production
• Owner of Blue Moon Media
• Army ranger
3. Neil Kahn, McGraw-Hill Education
Current Highlights
• Digital Product Analyst at
McGraw-Hill
• BA from Hofstra University
• Native New Yorker
Prior to McGraw-Hill
• Web developer and designer at
Shopping.com, Atkins Nutritionals,
Vibe & Spin Magazines
4. Agenda
Highlights from recent accessibility data
Accessibility laws
Value propositions
Tegrity automated captioning workflow
Presentation by Mike Phillips (IPFW)
Presentation by Neil Kahn (McGraw-Hill)
Q&A
5. Accessibility Data
• More than 1 billion people have a disability
• 56.7 million report a disability in the U.S.
• 48 million (20%) in U.S. have some hearing
loss
• 11% of postsecondary students report
having a disability
• 45% of 1.6 million veterans seek disability
• 177,000+ veterans claimed hearing loss
6. Accessibility Laws
Section 508
“All training and informational video and
multimedia productions must contain captions …”
Section 504
“No individual, solely by reason of her or his
disability…be denied the benefits of any program,
service, or activity…”
7. Accessibility Laws
Section 508
“All training and informational video and
multimedia productions must contain captions …”
Section 504
“No individual, solely by reason of her or his
disability…be denied the benefits of any program,
service, or activity…”
21st Century Communications & Video
Accessibility Act (CVAA)
“Closed captioning on video programming
delivered using internet protocol….”
8. Accessibility Laws
CVAA Deadlines
Phased In: All prerecorded programming that
is not edited for Internet distribution
Phased In : Live & near-live programming
originally broadcast on television.
Sep 30, 2013 : Prerecorded programming that
is edited for Internet distribution.
Mar 30, 2014: Archival programming
9. Value Propositions
• Accessible for deaf and hard of hearing
• For ESL viewers
• Flexibility to view anywhere, such as noisy
environments or offices
• Search
• Reusability
• Navigation, better UX
• SEO/discoverability
• Used as source for translation
11. Captions Formats
Common Captions Formats
SRT
YouTube and other web players
DFXP
Flash players
SCC
iPods, iTunes, DVD encoding
SAMI
Windows Media
QT
QuickTime
STL
DVD Studio Pro
CPT.XML
Captionate
SBV
YouTube
RT
Real Media
WebVTT
Emerging HTML5
Custom XML
Custom formats
Custom Text
Custom formats
SRT Example
21. Indiana University, Purdue University – Fort Wayne
- We are the 5th largest University in Indiana with an FTE of slightly over 10,000.
- We represent Purdue, Indiana and IPFW.
- Our students can earn degrees from either Purdue, Indiana or IPFW.
22. Indiana University, Purdue University – Fort Wayne
Our approach to closed captioning came from
NEED!
We had hearing impaired students who needed assistance in online classes
and needed it quickly.
23. Indiana University, Purdue University – Fort Wayne
This is what the lawyers said we had to focus on:
- We needed to have a plan in place
- We needed to REACT within an 11 day timeframe
based on their interpretation of the law and what they feel they can defend
24. Indiana University, Purdue University – Fort Wayne
Vendor selection criteria:
(these were “must haves”)
-
Work with Tegrity
Work with Kaltura
Work with Echo 360
Work with MediaSite
(though now we no longer use MediaSite)
30. Indiana University, Purdue University – Fort Wayne
Given the flexibility of our “Bucket” it
allowed us to meet the criteria
our attorneys told us we had to focus on
- We have a plan in place with the “Bucket”
- We not only REACT within 11 days, but we complete the job,
an entire semesters worth of classes (29) in three to four days!
33. DEPLOYING FOR
SUCCESS
Neil Kahn
D i g i t a l P r o d u ct A n a l ys t
M c G r aw- H i l l H i g h e r E d u c a ti on
Strategies for
Deploying
Accessible
Video with
3Play Media
41. WHERE DO WE START?
Most educational institutions today are first focusing on
making their products available to users with:
Hearing impairments
Visual impairments
42. WHAT CAN BE MADE ACCESSIBLE?
PLATFORM
Use proper semantic
structure and tagging
Enabling keyboard
navigation
CONTENT
Text
Images
Audio
Video
Interactives
43. WHAT CAN BE MADE ACCESSIBLE?
PLATFORM
Use proper semantic
structure and tagging
Enabling keyboard
navigation
CONTENT
Text
Images
Audio
Video
Interactives
44. WHAT CAN BE MADE ACCESSIBLE?
PLATFORM
Use proper semantic
structure and tagging
Enabling keyboard
navigation
CONTENT
Text
Images
Audio
Video
Interactives
45. VIDEO ACCESSIBILIT Y – YESTERDAY
Transcripts
Advantages
User can hide/display
Can be read all at once
Easy to copy/paste, print
Disadvantages
Not synced with video
Requires more screen area
More pages to code and
manage
46. VIDEO ACCESSIBILIT Y – YESTERDAY
Open Captions
Advantages
Universal (no tech req’d)
Captions travel w/video
Good for DVD, projection
Disadvantages
Can’t be turned off
Expensive to change
Can’t be indexed, searched
47. VIDEO ACCESSIBILIT Y – TODAY
Closed Captions
Advantages
Can be turned on/off by
user or admin
Can be indexed and
searched
Easy to edit or localize
Can be read by screen
readers
Disadvantages
Requires modern browser
48. VIDEO ACCESSIBILIT Y – TODAY
Closed Captions
Advantages
Can be turned on/off by
user or admin
Can be indexed and
searched
Easy to edit or localize
Can be read by screen
readers
Disadvantages
Requires modern browser
50. OUTFIT OR RETROFIT?
Only spend your money once! The easiest and least expensive
time to make something accessible is when you’re creating it.
1. Draw up guidelines for content creators
Internal teams
External vendors
51. OUTFIT OR RETROFIT?
Only spend your money once! The easiest and least expensive
time to make something accessible is when you’re creating it.
1. Draw up guidelines for content creators
Internal teams
External vendors
2. Draw up guidelines for retrofitting existing content
52. PRIORITIZING CONTENT
We can't flip a switch and make all content accessible
overnight, so we have to prioritize. Currently, we're prioritizing
using three criteria:
1. Our most popular titles and products - where we can provide
the most benefit to most users "Biggest bang for the buck”.
53. PRIORITIZING NEW CONTENT
We can't flip a switch and make all content accessible
overnight, so we have to prioritize. Currently, we're prioritizing
using three criteria:
1. Our most popular titles and products - where we can provide
the most benefit to most users "Biggest bang for the buck".
2. Newer titles - these will have the longest shelf-life. Again,
it's easiest to make something accessible when you're
creating it as opposed to going back and retrofitting it later.
54. PRIORITIZING NEW CONTENT
We can't flip a switch and make all content accessible
overnight, so we have to prioritize. Currently, we're prioritizing
using three criteria:
1. Our most popular titles and products - where we can provide
the most benefit to most users "Biggest bang for the buck".
2. Newer titles - these will have the longest shelf-life. Again,
it's easiest to make something accessible when you're
creating it as opposed to going back and retrofitting it later.
3. Requests - if we have an instructor who comes to us and
says "I have a student who needs x in order to use the
product", we will prioritize that product and make ever y
effor t to get that student what s/he needs to access the
content.
55. 9 STEPS TOWARD ACCESSIBILIT Y
1. Coordinate effor ts – establish a steering committee of
representatives from different constituencies and meet
regularly
56. 9 STEPS TOWARD ACCESSIBILIT Y
1. Coordinate effor ts – establish a steering committee of
representatives from different constituencies and meet
regularly
2. Create tiers of compliance
Level 1
Level 2
Level 3
57. 9 STEPS TOWARD ACCESSIBILIT Y
1. Coordinate effor ts – establish a steering committee of
representatives from different constituencies and meet
regularly
2. Create tiers of compliance
Level 1
Level 2
Level 3
3. Look to industry standards bodies, such as WCAG and try to
align your tiers to theirs. You don’t have to reinvent the
wheel.
58. 9 STEPS TOWARD ACCESSIBILIT Y
1. Coordinate effor ts – establish a steering committee of
representatives from different constituencies and meet
regularly
2. Create tiers of compliance
Level 1
Level 2
Level 3
3. Look to industry standards bodies, such as WCAG and try to
align your tiers to theirs. You don’t have to reinvent the
wheel.
4. Establish a list of 2-4 approved vendors in each ser vice
categor y (transcription, tagging etc). This will allow teams
flexibility and the option of getting competitive bids.
59. 9 STEPS TOWARD ACCESSIBILIT Y
5. Get your feet wet - run pilots to attach costs to your tiers
and learn about the process
60. 9 STEPS TOWARD ACCESSIBILIT Y
5. Get your feet wet - run pilots to attach costs to your tiers
and learn about the process
6. Confer with management and stakeholders, using pilot and
other collected data to lay out roadmap & funding for
different levels of compliance
61. 9 STEPS TOWARD ACCESSIBILIT Y
5. Get your feet wet - run pilots to attach costs to your tiers
and learn about the process
6. Confer with management and stakeholders, using pilot and
other collected data to lay out roadmap & funding for
different levels of compliance
7. Draf t a roadmap outlining when you will hit different
milestones
62. 9 STEPS TOWARD ACCESSIBILIT Y
5. Get your feet wet - run pilots to attach costs to your tiers
and learn about the process
6. Confer with management and stakeholders, using pilot and
other collected data to lay out roadmap & funding for
different levels of compliance
7. Draf t a roadmap outlining when you will hit different
milestones
8. Draf t and distribute guidelines to content creators. Schedule
training sessions if necessar y.
63. 9 STEPS TOWARD ACCESSIBILIT Y
5. Get your feet wet - run pilots to attach costs to your tiers
and learn about the process
6. Confer with management and stakeholders, using pilot and
other collected data to lay out roadmap & funding for
different levels of compliance
7. Draf t a roadmap outlining when you will hit different
milestones
8. Draf t and distribute guidelines to content creators. Schedule
training sessions if necessar y.
9. Draf t and distribute instructions to teams that will retrofit
existing content.
64. 3 TIPS FOR TECHNOLOGY IMPLEMENTERS
1. Decide on Open or Closed captioning. At MHE, we’ve decided
on closed but you would have to make that decision at your
organization
65. 3 TIPS FOR TECHNOLOGY IMPLEMENTERS
1. Decide on Open or Closed captioning. At MHE, we’ve decided
on closed but you would have to make that decision at your
organization
2. Look at HTML5 media players with Flash fallback. Some of
the ones I know of are JPlayer, JWPlayer and VideoJS (I
believe two of those are open source).
66. 3 TIPS FOR TECHNOLOGY IMPLEMENTERS
1. Decide on Open or Closed captioning. At MHE, we’ve decided
on closed but you would have to make that decision at your
organization
2. Look at HTML5 media players with Flash fallback. Some of
the ones I know of are JPlayer, JWPlayer and VideoJS (I
believe two of those are open source).
3. Figure our what captioning format you need
Now: probably .SRT
Future: looks like .VTT
67. RESOURCES
US Government’s Section 508 compliance site:
www.section508.gov
Web accessibility initiatives at educational institutions:
www.section508.gov/index.cfm?fuseaction=Academic
WCAG 2.0 specification:
www.w3.org/WAI/WCAG20/quickref/
68. Questions
Tole Khesin
VP of Marketing
Mike Phillips
Multimedia Technologist
Neil Kahn
Digital Product Analyst
3Play Media
Indiana University - Purdue
University, Fort Wayne
McGraw-Hill Higher Education
tole@3playmedia.com
neil_kahn@mcgraw-hill.com
philma03@ipfw.edu
Resources
www.3playmedia.com/services-features/tools/integrations/tegrity/
www.3playmedia.com/how-it-works/how-to-guides/