Captions are text that is time-synched with video. They are used to convey all spoken content and non-speech elements. Accessibility laws have now made captioning law applicable to online video that previously aired on TV.
On YouTube, you have to select why you are not uploading captions through the caption certification dropdown in the advanced settings.
Captions provide:
- Accessibility for the deaf and hard of hearing
- Accessibility for ESL viewers
- Search, SEO, and discoverability
- The ability to repurpose for content marketing
- Navigation
- Flexibility to view anywhere, such as noisy environments or offices
- A basis for translation, allowing you to reach a global audience
Unfortunately, YouTube's auto captions are not accurate enough to be indexed by search or provide accessibility; you must upload captions to get those benefits.
This slideshow will take you through how to upload captions to your YouTube videos. The fastest, easiest way to add professional captions to your YouTube videos is through CaptionsForYouTube.com.
Presenters:
Tole Khesin | VP of Marketing, 3Play Media
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
ReelSEO Video Marketing Summit: Captioning + Transcription + Translation for YouTube
1. CAPTIONING + TRANSCRIPTION + TRANSLATION
Tole Khesin | 3Play Media
tole@3playmedia.com
Tel (415) 298-1206
2. Agenda
Captioning basics
Accessibility laws
Benefits
YouTube captioning tools
Creating captions for YouTube
Interactive video plugins
SEO best practices for embedded videos
3. What Are Captions?
• Time-sync’d with the video
• Convey all spoken content
+ non-speech elements
• Origin: 1980s FCC mandate
4. How Are Captions Displayed [Demo]
User control:
On/Off
Position
Font Size
Colors
Auto translation
Setting retention
5. Caption Formats
Common Caption Formats
SRT
YouTube and other web players
DFXP
Flash players
SCC
iPods, iTunes, DVD encoding
SAMI
Windows Media
QT
QuickTime
STL
DVD Studio Pro
CPT.XML
Captionate
SBV
YouTube
RT
Real Media
WebVTT
Emerging HTML5
Custom XML
Custom formats
Custom Text
Custom formats
SRT Example
10. Accessibility Laws
Rehabilitation Act: Sections 508, 504
Covers federal agencies and orgs with federal subsidies
ADA: Titles II, III
• Covers public and commercial entities
• Netflix lawsuit: What is a “place of public
accommodation”?
CVAA
• Covers Internet content that aired on TV
• Sep 30, 2013: Edited prerecorded programming
• Mar 30, 2014: Archival programming
12. Benefits
Accessibility for deaf and hard of hearing
ESL viewers
Search/SEO/discoverability
Repurpose for content marketing
Navigation
Flexibility to view anywhere, such as noisy
environments or offices
Translation: Reach a global audience
13. YouTube Captioning Tools [Demo]
Demo
Auto captioning
Upload your own captions
Upload a transcript (automatic timing)
Edit captions
Upload multilingual subtitles
Request pro translation
DIY translation toolkit
14. YouTube Captioning Tips
Paste transcript in video description
Publisher can force captions on by default by adding parameter to
embed code: &cc_load_policy=1
Reuse YouTube captions in other applications
Free format converter: http://www.3playmedia.com/servicesfeatures/tools/captions-format-converter/
Auto captions do not get indexed by YouTube/Google
15. Creating YouTube Captions: DIY
Option #1
Transcribe manually and upload
to YouTube for auto alignment
Option #2
Manually edit YouTube’s auto
captions
Option #3
Use captioning software and
upload to Youtube
18. Interactive Video Plugins [Demo]
Plugins make video searchable,
more engaging, SEO-friendly
Demos:
MIT OpenCourseWare
Harvard School of Public Health
19. SEO Best Practices for Embedded Videos
One video per web page
Congruence between on-page elements, video sitemap
How to publish transcripts: short- vs. long-form
Video schema
Translations
Internal/paywall sites
20. Questions?
Tole Khesin | 3Play Media
tole@3playmedia.com
Tel (415) 298-1206
Resources:
www.3playmedia.com/tag/video-seo/
www.3playmedia.com/tag/video-accessibility/