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CAPTIONING + TRANSCRIPTION + TRANSLATION
Tole Khesin | 3Play Media
tole@3playmedia.com
Tel (415) 298-1206
Agenda
 Captioning basics
 Accessibility laws
 Benefits
 YouTube captioning tools
 Creating captions for YouTube
 Interactive video plugins
 SEO best practices for embedded videos
What Are Captions?

• Time-sync’d with the video
• Convey all spoken content
+ non-speech elements
• Origin: 1980s FCC mandate
How Are Captions Displayed [Demo]

User control:


On/Off



Position



Font Size



Colors



Auto translation



Setting retention
Caption Formats
Common Caption Formats
SRT

YouTube and other web players

DFXP

Flash players

SCC

iPods, iTunes, DVD encoding

SAMI

Windows Media

QT

QuickTime

STL

DVD Studio Pro

CPT.XML

Captionate

SBV

YouTube

RT

Real Media

WebVTT

Emerging HTML5

Custom XML

Custom formats

Custom Text

Custom formats

SRT Example
Terminology

Terminology
• Captioning vs. Transcription
Terminology

Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling
Terminology

Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling
• Closed Captioning vs. Open Captioning
Terminology

Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling
• Closed Captioning vs. Open Captioning
• Post Production vs. Real-Time
Accessibility Laws
Rehabilitation Act: Sections 508, 504
Covers federal agencies and orgs with federal subsidies

ADA: Titles II, III
• Covers public and commercial entities
• Netflix lawsuit: What is a “place of public
accommodation”?

CVAA
• Covers Internet content that aired on TV
• Sep 30, 2013: Edited prerecorded programming
• Mar 30, 2014: Archival programming
CVAA Certification in YouTube
Benefits
 Accessibility for deaf and hard of hearing
 ESL viewers
 Search/SEO/discoverability
 Repurpose for content marketing
 Navigation
 Flexibility to view anywhere, such as noisy
environments or offices
 Translation: Reach a global audience
YouTube Captioning Tools [Demo]
Demo
 Auto captioning
 Upload your own captions
 Upload a transcript (automatic timing)
 Edit captions
 Upload multilingual subtitles
 Request pro translation
 DIY translation toolkit
YouTube Captioning Tips
 Paste transcript in video description
 Publisher can force captions on by default by adding parameter to
embed code: &cc_load_policy=1
 Reuse YouTube captions in other applications
 Free format converter: http://www.3playmedia.com/servicesfeatures/tools/captions-format-converter/
 Auto captions do not get indexed by YouTube/Google
Creating YouTube Captions: DIY
Option #1
Transcribe manually and upload
to YouTube for auto alignment

Option #2
Manually edit YouTube’s auto
captions

Option #3
Use captioning software and
upload to Youtube
Creating Captions: Pro Services

Traditional: $$$$
Best quality, labor intensive, most expensive

3Play Media: $$
Relatively low cost, excellent quality, scalable,
automated workflow

Offshore: $
Lowest cost, lowest quality

Considerations







Price
Quality & Accuracy
Labor Source
Turnaround
Workflow
Scale
YoutubeCaptions.com
Interactive Video Plugins [Demo]

Plugins make video searchable,
more engaging, SEO-friendly
Demos:
 MIT OpenCourseWare
 Harvard School of Public Health
SEO Best Practices for Embedded Videos

 One video per web page
 Congruence between on-page elements, video sitemap
 How to publish transcripts: short- vs. long-form
 Video schema
 Translations
 Internal/paywall sites
Questions?

Tole Khesin | 3Play Media
tole@3playmedia.com
Tel (415) 298-1206
Resources:
www.3playmedia.com/tag/video-seo/
www.3playmedia.com/tag/video-accessibility/

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ReelSEO Video Marketing Summit: Captioning + Transcription + Translation for YouTube

  • 1. CAPTIONING + TRANSCRIPTION + TRANSLATION Tole Khesin | 3Play Media tole@3playmedia.com Tel (415) 298-1206
  • 2. Agenda  Captioning basics  Accessibility laws  Benefits  YouTube captioning tools  Creating captions for YouTube  Interactive video plugins  SEO best practices for embedded videos
  • 3. What Are Captions? • Time-sync’d with the video • Convey all spoken content + non-speech elements • Origin: 1980s FCC mandate
  • 4. How Are Captions Displayed [Demo] User control:  On/Off  Position  Font Size  Colors  Auto translation  Setting retention
  • 5. Caption Formats Common Caption Formats SRT YouTube and other web players DFXP Flash players SCC iPods, iTunes, DVD encoding SAMI Windows Media QT QuickTime STL DVD Studio Pro CPT.XML Captionate SBV YouTube RT Real Media WebVTT Emerging HTML5 Custom XML Custom formats Custom Text Custom formats SRT Example
  • 7. Terminology Terminology • Captioning vs. Transcription • Captioning vs. Subtitling
  • 8. Terminology Terminology • Captioning vs. Transcription • Captioning vs. Subtitling • Closed Captioning vs. Open Captioning
  • 9. Terminology Terminology • Captioning vs. Transcription • Captioning vs. Subtitling • Closed Captioning vs. Open Captioning • Post Production vs. Real-Time
  • 10. Accessibility Laws Rehabilitation Act: Sections 508, 504 Covers federal agencies and orgs with federal subsidies ADA: Titles II, III • Covers public and commercial entities • Netflix lawsuit: What is a “place of public accommodation”? CVAA • Covers Internet content that aired on TV • Sep 30, 2013: Edited prerecorded programming • Mar 30, 2014: Archival programming
  • 12. Benefits  Accessibility for deaf and hard of hearing  ESL viewers  Search/SEO/discoverability  Repurpose for content marketing  Navigation  Flexibility to view anywhere, such as noisy environments or offices  Translation: Reach a global audience
  • 13. YouTube Captioning Tools [Demo] Demo  Auto captioning  Upload your own captions  Upload a transcript (automatic timing)  Edit captions  Upload multilingual subtitles  Request pro translation  DIY translation toolkit
  • 14. YouTube Captioning Tips  Paste transcript in video description  Publisher can force captions on by default by adding parameter to embed code: &cc_load_policy=1  Reuse YouTube captions in other applications  Free format converter: http://www.3playmedia.com/servicesfeatures/tools/captions-format-converter/  Auto captions do not get indexed by YouTube/Google
  • 15. Creating YouTube Captions: DIY Option #1 Transcribe manually and upload to YouTube for auto alignment Option #2 Manually edit YouTube’s auto captions Option #3 Use captioning software and upload to Youtube
  • 16. Creating Captions: Pro Services Traditional: $$$$ Best quality, labor intensive, most expensive 3Play Media: $$ Relatively low cost, excellent quality, scalable, automated workflow Offshore: $ Lowest cost, lowest quality Considerations       Price Quality & Accuracy Labor Source Turnaround Workflow Scale
  • 18. Interactive Video Plugins [Demo] Plugins make video searchable, more engaging, SEO-friendly Demos:  MIT OpenCourseWare  Harvard School of Public Health
  • 19. SEO Best Practices for Embedded Videos  One video per web page  Congruence between on-page elements, video sitemap  How to publish transcripts: short- vs. long-form  Video schema  Translations  Internal/paywall sites
  • 20. Questions? Tole Khesin | 3Play Media tole@3playmedia.com Tel (415) 298-1206 Resources: www.3playmedia.com/tag/video-seo/ www.3playmedia.com/tag/video-accessibility/