Originally presented to the Minnesota Multi Housing Association by Mike Whaling at their Fall Conference, October 12, 2010.

1. Making the Connection:
Mobile Marketing
Discussion: #mmha2010
www.flickr.com/photos/rwphoto/4519581602/

2. Download the slides at
SlideShare.net/30lines

3. Where do we stand?

4. “messaging in
bite-size chunks”

5. Answer these questions...
>> What is our goal?
>> Who are we trying to reach?
>> What action(s) do we want them
to take?
>> Where is our audience now?

6. And these...
>> How do we integrate mobile with
current offline/online communications?
>> How will we stay current on the latest
tools, trends and best practices?
>> How do we define success?

7. Have the goal in mind.
www.flickr.com/photos/wallyg/280932690/
www.flickr.com/photos/tashland/259178493

8. Know your audience(s).
www.flickr.com/photos/tashland/259178493

9. Create a call to action.
www.flickr.com/photos/hantlas/479435969/

10. Embrace customers’ interests.
www.flickr.com/photos/pixelarity/4361102373/

11. Get people talking.
www.flickr.com/photos/svenwerk/858381180/

12. One tool of many.
www.flickr.com/photos/tashland/259178493

13. Know what success looks like.

14. Test the water.

15. What’s in the toolbox?
www.flickr.com/photos/jasonwg/1382036808/

16. Texting / SMS

17. Txt me, k? :P
www.flickr.com/photos/cardopoli/219069323/

18. Try it:
Text my30 to 88000

19. Mobile Web

20. Examples, good and bad
Text
www.flickr.com/photos/cardopoli/219069323/

21. Ads

22. Get location-specific

23. Apps

24. What’s your brand’s app?
www.flickr.com/photos/cardopoli/219069323/

25. Get social

26. Are you surprised?
www.flickr.com/photos/cardopoli/219069323/

27. “Find us on ...”
www.flickr.com/photos/cardopoli/219069323/

28. Stay connected
www.flickr.com/photos/cardopoli/219069323/
www.flickr.com/photos/urbanelife/4687896485/

29. Try it:
Text like 30lines to 32665

30. Make your own:
j.mp/fbwindowsign

31. Location-Based Services

32. Check in with location services

33. Augmented Reality

34. Image credit: Yanko Design
See the world in a new way
www.flickr.com/photos/cardopoli/219069323/

35. QR Codes and Tags

37. Tag, you’re it.

38. Tag, you’re it.

39. Try it:
qrcode.kaywa.com

40. More Than Marketing

41. E-commerce

42. Now what?

43. What do we want our
audience to do?

44. What can we help them do
better, easier, faster?

45. What opportunities do we have
to optimize existing content?

46. How will we promote our
mobile programs?

47. How can we complement
this with mobile?

48. Does the coverage
at your property
make you scream?
www.flickr.com/photos/polar905/1296913435/

49. Can your residents connect?
>> Wi-Fi
>> Cellular: 3G, 4G, LTE
>> In common areas and in their units
>> Flexibility to accommodate all major
networks (AT&T, Verizon, Sprint, etc.)

50. Can your residents connect?
More info at:
>> MultifamilyTechnology.com
>> ElectronicArchitect.com
>> Bit.ly/MFTechGroup

51. Apartment Chat on Twitter
#AptChat :: AptChat.org

52. Letʼs talk.

53. Text my30 to 88000

54. Mike Whaling
614.859.5030
mike@30lines.com
30lines.com
twitter.com/30lines
facebook.com/30lines