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24Symbols,[object Object],Justo Hidalgo,[object Object],Feb 4th, 2011,[object Object]
What?,[object Object]
24Symbolsisanapplicationthatenables digital userstoefficiently and economically  subscribe toaneBook and eContentcatalogfromseveralpublishinghouses, and in a multichannelenvironment.,[object Object]
is to,[object Object],as,[object Object],is to,[object Object]
Presentation of 24symbols to primerviernes
Why?,[object Object]
MarketAnalysis,[object Object],Forresterforecast,[object Object]
CompetitiveAnalysis,[object Object],[object Object]
eReaders online bookstores
Traditionalbookstores
Libraries
Piracy / illegaldownloads,[object Object]
Beingthemeetingpointforpublishers, users and advertisers,[object Object]
Attention+ Conversion,[object Object],Freemiummodel,[object Object]
Free Service: free accesstoeBooks, withads,[object Object]
Premium Service: accessto ad/lesseBooks, and addedservices, through a subscriptionmodel,[object Object]
Ecommerce: takingadvantage of thereadercommunitytoofferprintedbooks, eBooksfor sale, and otherrelatedproducts,[object Object]
Who?,[object Object]
Presentation of 24symbols to primerviernes
Feetontheground,[object Object]
How is it done?,[object Object],Front-end,[object Object],HTML5 = + JavaScript,[object Object],Back-end,[object Object],RoR + some Java,[object Object],Server infrastructure,[object Object],Amazon (by now),[object Object],Focus on speed on development + reliability,[object Object]
24stages,[object Object],ProductStrategy (fixed),[object Object],Definition of Market Problem: Vision,[object Object],ProductStrategy (per release),[object Object],Service,[object Object],Business Model,[object Object],Innovation Model,[object Object],Positioning,[object Object],Roadmap,[object Object],Launch Plan,[object Object],Timeline & Budget,[object Object],Requirements,[object Object],Product Backlog,[object Object],Stories,[object Object],UX & Interaction Design,[object Object],ProductDevelopment (per iteration),[object Object],Iteration Planning,[object Object],Daily Standup,[object Object],Burndown,[object Object],Acceptance Tests,[object Object],Doc and Training,[object Object],Feedback,[object Object],Retrospective,[object Object],ProductLaunch (per release),[object Object],Marketing Communications Plan,[object Object],Organizational Readiness: web delivery,[object Object],Beta,[object Object],Collateral / Sales Tools,[object Object],Support,[object Object]
Lean Canvas by Ash Maurya, adapted from Alex Osterwalder-s “Business Model Canvas”,[object Object]
24s next steps,[object Object],April 1st – Beta release (facebook fans) for free,[object Object],June – Beta release for premium,[object Object],Xmas – “1.0” – full release,[object Object],Free + premium + eCommerce affiliations,[object Object]

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Presentation of 24symbols to primerviernes

Editor's Notes

  1. http://www.flickr.com/photos/nrbelex/454711486/
  2. http://www.flickr.com/photos/43602175@N06/4070018686/
  3. http://www.flickr.com/photos/walkadog/3353936487/http://www.flickr.com/photos/takomabibelot/2044735782/
  4. 1.30T = 6.30
  5. http://www.flickr.com/photos/senioscopia/501465437/
  6. http://www.flickr.com/photos/eneas/175027945/
  7. 30 sT = 7.30
  8. 30 sT = 7.30
  9. http://www.flickr.com/photos/nrbelex/454711486/