SlideShare a Scribd company logo
1 of 16
Introduction to 24symbols (August 2012)
Foto equipo
Competitors

                  + digital




 - subscription                     + subscription

                              Public
                              Libraries

                  - digital
24symbols is a service to read digital books
on the Internet based on a subscription model




 24s = cloud + social + freemium
On the cloud
Social
Freemium Business Model


Free: ability to read ebooks, free and with non-intrusive
ads

Premium: ability to read ebooks ad-free and with no
Internet connection Goal 10%
Income model
   24symbols income is based on advertising and
   subscriptions.

   70 % of this revenue is shared equally among the
   total number of pages read.

                  70% Total Income        Publisher's
Publisher’s   =                       x
Income                                    Pages Read
                  Total Pages Read
Income model

                70% Total Income       Publisher's
                                   x   Pages Read
FREE            Total Pages Read



                                                     PUB A




                                                     PUB B

PREMIUM



                                                     PUB C



                 “Page per View”
Free / Premium
                                       Free
 Users



                                       Conversion
                                       Rate




            Delayed subscription
         (test the service & engage)
                                       Premium



                                       Time
Product




HTML5 Web version App iPad       Q4 2012
Launched   Launched   Launched
Traffic Milestones

          11Q1      11Q2      11Q3      11Q4      12Q1     12Q2

Users     10,000    25,000    37,500    47,000    55,000   63,000

iPad            -      -      15,000    30,000    35,000   37,000
Apps
Faceboo   10,000    25,000    25,000    25,000    25,000   25,000
k Fans
Twitter   1,500     3,000     3,500     4,000     4,500    4,500
Fans
Pages     120,000   350,000   550,000   800,000   1.2M     2M

Books     500       1,500     2,750     4,500     6,000    7,500
Traffic Milestones


70,000+                                         2M
users                                          total pages read




                      70
                  number of pages per
                                         8%

                                                              Web
1. Spain         active user and month           50%          iPad
2. Portugal                              42%
                                                              Mobile
3. Mexico
4. UK
5. Netherlands
Books:
           7,000 overall.
Catalog    70+ publishers.
           Already in the UK.
Press Coverage
Thanks


                                   2012 winner




    2011 Shortlisted                               2012 People Choice Awards
                                                         Honorable List
                                   2012 Finalist
Justo Hidalgo: Co-founder, Chief
BizDev Officer
jhidalgo@24symbols.com
@justohidalgo
Aitor Grandes: Co-founder, CEO
agrandes@24symbols,com
@aitorgrandes
www.24symbols.com

More Related Content

Viewers also liked

Hold Hands Chicago Executive Summary
Hold Hands Chicago Executive SummaryHold Hands Chicago Executive Summary
Hold Hands Chicago Executive SummaryScott Taback
 
Spanish american war
Spanish american warSpanish american war
Spanish american warJaZzY25
 
Среды динамической геометрии: настоящее и будущее
Среды динамической геометрии: настоящее и будущееСреды динамической геометрии: настоящее и будущее
Среды динамической геометрии: настоящее и будущееIlya Serbis
 
Conociendo el aula virtual y el correo estudiantil
Conociendo el aula virtual y el correo estudiantilConociendo el aula virtual y el correo estudiantil
Conociendo el aula virtual y el correo estudiantilKevin Bermudez
 
the internet for translators
the internet for translatorsthe internet for translators
the internet for translatorsJustyna G_P
 
Spanishpower point
Spanishpower pointSpanishpower point
Spanishpower pointguest3b9684d
 
Presentación1
Presentación1Presentación1
Presentación1pggarde
 
Caber potensi besar
Caber potensi besarCaber potensi besar
Caber potensi besarbogasi
 
Jia-Bin Huang's Curriculum Vitae
Jia-Bin Huang's Curriculum VitaeJia-Bin Huang's Curriculum Vitae
Jia-Bin Huang's Curriculum VitaeJia-Bin Huang
 
Microsoft word complan eng- unaico_16_doc
Microsoft word   complan eng- unaico_16_docMicrosoft word   complan eng- unaico_16_doc
Microsoft word complan eng- unaico_16_docAlışverişten Kazanç
 

Viewers also liked (17)

Hold Hands Chicago Executive Summary
Hold Hands Chicago Executive SummaryHold Hands Chicago Executive Summary
Hold Hands Chicago Executive Summary
 
CPHA Youth Panel
CPHA Youth PanelCPHA Youth Panel
CPHA Youth Panel
 
Spanish american war
Spanish american warSpanish american war
Spanish american war
 
Среды динамической геометрии: настоящее и будущее
Среды динамической геометрии: настоящее и будущееСреды динамической геометрии: настоящее и будущее
Среды динамической геометрии: настоящее и будущее
 
Conociendo el aula virtual y el correo estudiantil
Conociendo el aula virtual y el correo estudiantilConociendo el aula virtual y el correo estudiantil
Conociendo el aula virtual y el correo estudiantil
 
the internet for translators
the internet for translatorsthe internet for translators
the internet for translators
 
Spanishpower point
Spanishpower pointSpanishpower point
Spanishpower point
 
Presentation1
Presentation1Presentation1
Presentation1
 
References
ReferencesReferences
References
 
Presentación1
Presentación1Presentación1
Presentación1
 
Caber potensi besar
Caber potensi besarCaber potensi besar
Caber potensi besar
 
Jia-Bin Huang's Curriculum Vitae
Jia-Bin Huang's Curriculum VitaeJia-Bin Huang's Curriculum Vitae
Jia-Bin Huang's Curriculum Vitae
 
Confirmation 22 & 23 done
Confirmation 22 & 23 doneConfirmation 22 & 23 done
Confirmation 22 & 23 done
 
Confirmation 12 & 13 done
Confirmation 12 & 13 doneConfirmation 12 & 13 done
Confirmation 12 & 13 done
 
Calendári[1]..
Calendári[1]..Calendári[1]..
Calendári[1]..
 
GyV teljes
GyV teljesGyV teljes
GyV teljes
 
Microsoft word complan eng- unaico_16_doc
Microsoft word   complan eng- unaico_16_docMicrosoft word   complan eng- unaico_16_doc
Microsoft word complan eng- unaico_16_doc
 

More from 24Symbols

Introduction to 24symbols (November 2012)
Introduction to 24symbols (November 2012)Introduction to 24symbols (November 2012)
Introduction to 24symbols (November 2012)24Symbols
 
AHLIST 2012 - The concept of Book as a Service
AHLIST 2012 - The concept of Book as a ServiceAHLIST 2012 - The concept of Book as a Service
AHLIST 2012 - The concept of Book as a Service24Symbols
 
The future is a cloud hosted retail store
The future is a cloud hosted retail storeThe future is a cloud hosted retail store
The future is a cloud hosted retail store24Symbols
 
24symbols at Bahrain's SLA-AGC
24symbols at Bahrain's SLA-AGC24symbols at Bahrain's SLA-AGC
24symbols at Bahrain's SLA-AGC24Symbols
 
24symbols Presentation at TOC New York, Feb 15th 2012
24symbols Presentation at TOC New York, Feb 15th 201224symbols Presentation at TOC New York, Feb 15th 2012
24symbols Presentation at TOC New York, Feb 15th 201224Symbols
 
24symbols - what's in it?
24symbols - what's in it?24symbols - what's in it?
24symbols - what's in it?24Symbols
 
24symbols - Walk-through for Publishers
24symbols - Walk-through for Publishers24symbols - Walk-through for Publishers
24symbols - Walk-through for Publishers24Symbols
 
24symbols. The Spotify Model for eBooks - Presentation
24symbols. The Spotify Model for eBooks - Presentation24symbols. The Spotify Model for eBooks - Presentation
24symbols. The Spotify Model for eBooks - Presentation24Symbols
 
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernesPresentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes24Symbols
 
24symbols - Read and Share
24symbols - Read and Share24symbols - Read and Share
24symbols - Read and Share24Symbols
 
Presentación Técnica de 24symbols
Presentación Técnica de 24symbolsPresentación Técnica de 24symbols
Presentación Técnica de 24symbols24Symbols
 
24Symbols - Lee y Comparte
24Symbols - Lee y Comparte24Symbols - Lee y Comparte
24Symbols - Lee y Comparte24Symbols
 

More from 24Symbols (12)

Introduction to 24symbols (November 2012)
Introduction to 24symbols (November 2012)Introduction to 24symbols (November 2012)
Introduction to 24symbols (November 2012)
 
AHLIST 2012 - The concept of Book as a Service
AHLIST 2012 - The concept of Book as a ServiceAHLIST 2012 - The concept of Book as a Service
AHLIST 2012 - The concept of Book as a Service
 
The future is a cloud hosted retail store
The future is a cloud hosted retail storeThe future is a cloud hosted retail store
The future is a cloud hosted retail store
 
24symbols at Bahrain's SLA-AGC
24symbols at Bahrain's SLA-AGC24symbols at Bahrain's SLA-AGC
24symbols at Bahrain's SLA-AGC
 
24symbols Presentation at TOC New York, Feb 15th 2012
24symbols Presentation at TOC New York, Feb 15th 201224symbols Presentation at TOC New York, Feb 15th 2012
24symbols Presentation at TOC New York, Feb 15th 2012
 
24symbols - what's in it?
24symbols - what's in it?24symbols - what's in it?
24symbols - what's in it?
 
24symbols - Walk-through for Publishers
24symbols - Walk-through for Publishers24symbols - Walk-through for Publishers
24symbols - Walk-through for Publishers
 
24symbols. The Spotify Model for eBooks - Presentation
24symbols. The Spotify Model for eBooks - Presentation24symbols. The Spotify Model for eBooks - Presentation
24symbols. The Spotify Model for eBooks - Presentation
 
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernesPresentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
 
24symbols - Read and Share
24symbols - Read and Share24symbols - Read and Share
24symbols - Read and Share
 
Presentación Técnica de 24symbols
Presentación Técnica de 24symbolsPresentación Técnica de 24symbols
Presentación Técnica de 24symbols
 
24Symbols - Lee y Comparte
24Symbols - Lee y Comparte24Symbols - Lee y Comparte
24Symbols - Lee y Comparte
 

Recently uploaded

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 

Recently uploaded (20)

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 

Introduction to 24symbols (August 2012)

  • 3. Competitors + digital - subscription + subscription Public Libraries - digital
  • 4. 24symbols is a service to read digital books on the Internet based on a subscription model 24s = cloud + social + freemium
  • 7. Freemium Business Model Free: ability to read ebooks, free and with non-intrusive ads Premium: ability to read ebooks ad-free and with no Internet connection Goal 10%
  • 8. Income model 24symbols income is based on advertising and subscriptions. 70 % of this revenue is shared equally among the total number of pages read. 70% Total Income Publisher's Publisher’s = x Income Pages Read Total Pages Read
  • 9. Income model 70% Total Income Publisher's x Pages Read FREE Total Pages Read PUB A PUB B PREMIUM PUB C “Page per View”
  • 10. Free / Premium Free Users Conversion Rate Delayed subscription (test the service & engage) Premium Time
  • 11. Product HTML5 Web version App iPad Q4 2012 Launched Launched Launched
  • 12. Traffic Milestones 11Q1 11Q2 11Q3 11Q4 12Q1 12Q2 Users 10,000 25,000 37,500 47,000 55,000 63,000 iPad - - 15,000 30,000 35,000 37,000 Apps Faceboo 10,000 25,000 25,000 25,000 25,000 25,000 k Fans Twitter 1,500 3,000 3,500 4,000 4,500 4,500 Fans Pages 120,000 350,000 550,000 800,000 1.2M 2M Books 500 1,500 2,750 4,500 6,000 7,500
  • 13. Traffic Milestones 70,000+ 2M users total pages read 70 number of pages per 8% Web 1. Spain active user and month 50% iPad 2. Portugal 42% Mobile 3. Mexico 4. UK 5. Netherlands
  • 14. Books: 7,000 overall. Catalog 70+ publishers. Already in the UK.
  • 16. Thanks 2012 winner 2011 Shortlisted 2012 People Choice Awards Honorable List 2012 Finalist Justo Hidalgo: Co-founder, Chief BizDev Officer jhidalgo@24symbols.com @justohidalgo Aitor Grandes: Co-founder, CEO agrandes@24symbols,com @aitorgrandes www.24symbols.com

Editor's Notes

  1. We already have more than 70 publishers that provide commercial, bestselling titles. Titles that you can find in the bookstore's main tables. In the UK we are starting to have extremely interesting publishers collaborating with us, such as Profile, Canongate, No Exit Press or P&H.