7. Freemium Business Model
Free: ability to read ebooks, free and with non-intrusive
ads
Premium: ability to read ebooks ad-free and with no
Internet connection Goal 10%
8. Income model
24symbols income is based on advertising and
subscriptions.
70 % of this revenue is shared equally among the
total number of pages read.
70% Total Income Publisher's
Publisher’s = x
Income Pages Read
Total Pages Read
9. Income model
70% Total Income Publisher's
x Pages Read
FREE Total Pages Read
PUB A
PUB B
PREMIUM
PUB C
“Page per View”
10. Free / Premium
Free
Users
Conversion
Rate
Delayed subscription
(test the service & engage)
Premium
Time
13. Traffic Milestones
70,000+ 2M
users total pages read
70
number of pages per
8%
Web
1. Spain active user and month 50% iPad
2. Portugal 42%
Mobile
3. Mexico
4. UK
5. Netherlands
14. Books:
7,000 overall.
Catalog 70+ publishers.
Already in the UK.
16. Thanks
2012 winner
2011 Shortlisted 2012 People Choice Awards
Honorable List
2012 Finalist
Justo Hidalgo: Co-founder, Chief
BizDev Officer
jhidalgo@24symbols.com
@justohidalgo
Aitor Grandes: Co-founder, CEO
agrandes@24symbols,com
@aitorgrandes
www.24symbols.com
Editor's Notes
We already have more than 70 publishers that provide commercial, bestselling titles. Titles that you can find in the bookstore's main tables. In the UK we are starting to have extremely interesting publishers collaborating with us, such as Profile, Canongate, No Exit Press or P&H.