At Boekblad aan Zee
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Presentation of 24symbols at Boekblad aan Zee, on June 2012. Great fun
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At Boekblad aan Zee
- 1. Zie boeken niet langer als “product” maar als “díenst” The “Book as a Service” approach Justo Hidalgo, Chief Product Officer @justohidalgo
- 2. ■ Co-founder, 24symbols ■ Past: B2B stuff (data integration, metadata, web search and automation, …) • VP Sales Engineering, Product Management • VP Technology ■ Mentor at Startup Bootcamp, Tetuan Valley ■ Ph.D., M.Sc. in Computer Science • Training in Product Strategy/Mgmt, Innovation&Creativity at Stanford, UC Berkeley ■ Blog: www.loscuentosdelabuelo.com ■ justohidalgo AT gmail DOT com
- 12. $ $
- 15. To Read or Not To Read: A Question of National Consequence. National Endowment for the Arts, 2007 BUT
- 28. Multidevice synchronization HTML5 Web iPad app
- 30. Mutable artifact Credits: Craig Mod, June 2011
- 32. Breaking the wall between the book and the readers…
- 33. … among the readers themselves…
- 34. … and with the authors?
- 36. This is what many of you would like to have (picture of Apple Store in NYC)
- 37. But that’s a huge challenge for MOST publishers… and for readers Big Publisher I just wanted to read a book… Great Publisher Cool Publisher
- 38. “Book as a Service” provides a real HUB for readers, publishers and authors
- 40. Are books “it”?
- 42. Recommendations Recommendations Engine based on prior readings Social recommendations (your friends!)
- 43. … not just for fun… ■ Edition, Author and Publisher Pages ■ Sharable in Facebook, Twitter, Google+ (virality) ■ Organic positioning in search engines
- 46. Content is not enough FREE CONTENT PAID CONTENT many 1
- 47. But it is still key…
- 48. … and core of your business
- 49. Freemium READERS FREE ACCESS WANT MORE? TO CONTENT c
- 50. Freemium = Free: read ebooks, free and with non- intrusive ads Premium: ad-free, even without Internet connection. Price by subscription Affiliation: we redirect traffic to your site or wherever you sell your printed books
- 51. Income model 24symbols income is based on advertising and subscriptions. 70 % of this revenue is shared equally among the total number of pages read. 70% Total Income Publisher's Publisher’s = x Income Pages Read Total Pages Read
- 52. Free / Premium Free Users Conversion Rate Delayed subscription (test the service & engage) Premium Time
- 53. Fear of free?
- 54. Price/page Price per page Profit threshold Growth Consolidation time/conversion rate
- 55. Catalog
- 58. Bedankt en Geniet van de rest van de conferentie! Justo Hidalgo jhidalgo@24symbols.com @justohidalgo www.24symbols.com
- 59. Credits All pictures belong to the presenter except: • #7: http://www.flickr.com/photos/strelban/4006093355/ • #8: from publishing websites • #17: http://www.flickr.com/photos/hilighters/6906337252/ • #18: http://www.flickr.com/photos/basykes/116987219/ • #20: http://www.flickr.com/photos/nestorlacle/6192964557 / • #49: http://www.flickr.com/photos/rberteig/3396524747/ All icons belong to the Noun Project (thenounproject.com) and its authors