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24symbols. The Spotify Model for eBooks - Presentation
What?,[object Object]
24Symbolsisanapplicationthatenables digital userstoefficiently and economically  subscribe toaneBook and eContentcatalogfromseveralpublishinghouses, and in a multichannelenvironment.,[object Object]
(unlikeotherexistingeReading and digital contentpurchasesystems),,[object Object],24Symbolsoffers a “freemium”, ad-basedmodel, thatletsusersenjoyreading in a completelygratisway, orwith a flat ratetoaccess ad-less e-reading and withadditionalservices.,[object Object]
Thatis...,[object Object]
is to,[object Object],as,[object Object],is to,[object Object]
In thecloud,[object Object],&,[object Object],share,[object Object],read,[object Object],No filedownload,[object Object]
Withyourfriends,[object Object],&,[object Object],share,[object Object],read,[object Object],Yourreadinggoeswhereveryou are,[object Object]
24symbols. The Spotify Model for eBooks - Presentation
How?,[object Object]
With a new businessmodelfor a worldthatiseasytocopy,[object Object]
Beingthemeetingpointforpublishers, users and advertisers,[object Object]
Attention+ Conversion,[object Object],Freemiummodel,[object Object]
3,[object Object]
Free Service: free accesstoeBooks, withads,[object Object]
Premium Service: accessto ad/lesseBooks, and addedservices, through a subscriptionmodel,[object Object]
Ecommerce: takingadvantage of thereadercommunitytoofferprintedbooks, eBooksfor sale, and otherrelatedproducts,[object Object]
BestSharer,[object Object],Read…,[object Object]
… and share,[object Object]
Justo N. Hidalgo – jhidalgo@24symbols.com,[object Object],http://www.24symbols.com,[object Object],http://slideshare.net/24symbols,[object Object]

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24symbols. The Spotify Model for eBooks - Presentation

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Editor's Notes

  1. http://www.flickr.com/photos/43602175@N06/4070018686/
  2. http://www.flickr.com/photos/43602175@N06/4070018828/
  3. http://www.flickr.com/photos/walkadog/3353936487/http://www.flickr.com/photos/takomabibelot/2044735782/
  4. 1.30T = 6.30
  5. http://www.flickr.com/photos/question_everything/1460025318/http://www.flickr.com/photos/lrargerich/3233417205/
  6. http://www.flickr.com/photos/senioscopia/501465437/
  7. http://www.flickr.com/photos/eneas/175027945/
  8. http://www.flickr.com/photos/horiavarlan/4268152821/
  9. http://www.flickr.com/photos/wwworks/2222523486/
  10. http://www.flickr.com/photos/nrbelex/454711486/