24symbols presenting at IC Tomorrow's "Meet the Innovators 2"
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Presentation of 24symbols at London, July 2012, during the IC Tomorrow's Meet the Innovators event co-organized between t
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24symbols presenting at IC Tomorrow's "Meet the Innovators 2"
- 1. Justo Hidalgo, Chief BizDev Officer @justohidalgo
- 3. 24symbols is a service to read digital books on the Internet based on a subscription model = cloud + social + freemium
- 5. HTML5 Web iPad app
- 8. Freemium Business Model 70% Total Income Publisher's x Pages Read FREE Total Pages Read PUB A PUB B PREMIUM PUB C “Page per View”
- 9. Traffic 65,000+ users 70 number of pages per 8% Web 1. Spain active user and month 50% iPad 2. Portugal 42% Mobile 3. Mexico 4. UK 5. Netherlands
- 10. Books: 7,000 overall. Catalog 70+ publishers. Already in the UK.
- 11. Summarizing product Cloud reading, multi-device platform know thy reader Real-time stats: how people read your books make yourself heard Social reading as a marketing platform
- 12. Proposal 6-month contract Experiment, understand, validate catalog subset Make sure it works w/out risks new stats for you We will develop new critical stats for you online marketing Jointly define a UK online marketing campaign
- 13. Thanks for your time! 2012 winner 2011 Shortlisted 2012 People Choice Awards Honorable List Justo Hidalgo jhidalgo@24symbols.com @justohidalgo
Editor's Notes
- And why do they read more and more? Because we already have more than 70 publishers that provide commercial, bestselling titles. Titles that you can find in the bookstore's main tables. We come from Spain, so most of our current publishers publish in Spanish, but we are starting to have extremely interesting publishers collaborating with us, such as Profile, Canongate, No Exit Press or P&H. We'd love to have you onboard as well.