This book is about thinking about design.

1. DESIGN THINKING
Ale Imran
Assistant Professor
ZHCET, AMU

2. • Did a mobile phone always look and work the way it does today? Did
you even think a “Kindle” was possible? How then did these come
into shape – from what? The answer lies in Design Thinking
• So , to begin with What is Design ????

5. • From making things at work, to making life more comfortable or
catering to specific needs, to entirely disrupting how things work like
Kindle & iPod ; (that completely changed the experience of how we
read and listen to music) ; All of this is DESIGN.
• DESIGN IS EVERYWHERE & it touches all aspects of our daily lives.
• Good Design , has a way of blending in our routine's seamlessly

12. • Design Thinking is deeply HUMAN CENTRED, which means we start
with the user by understanding their needs.
• Secondly, identifying an opportunity for improvement or just a better
way of doing things. So remember Design mind-set is not problem
focussed, but Solution focused.

14. • Design Thinking is a creative process based on
(a) Building up of Ideas
(b) Versus learning from the past
i.e. it’s different from the traditional approaches
• Design Thinking is about thinking wildly and opening up possibilities
in terms of different ideas, which are then tested rapidly in order to
create multiple solutions & not just a Single Answer.

15. • So, to Summarize ;
• Design Thinking is about combining Empathy, Imagination & Intuition
to explore possibilities by creating desired outcomes to benefit the
end user.

20. • First thing to always remember , that Design Thinking is far more than
just a problem solving tool. It’s a mind-set which can be developed
and nurtured over a period of time.

21. Five Qualities & Values that are core to the Process of Design Thinking
are as follows :
1) Empathy
Walk into the shoes of your user,
or person you are designing for .
Get into his head to discover his/
her requirements.
2) Curiosity
Ask questions & investigate
everything in order to go to the
core of the problem

22. 3) Imagination
Let your imagination Play and
explore all the possibilities.
4) Making
• Make, break & Iterate. Keep
experimenting & refining .

23. 5) Optimism
Have a positive mind-set. Always try to frame problems into
opportunities.

24. • Do understand, Design Thinkers
aren’t born with these qualities
or values ; rather everyone has
the ability to imbibe them, given
the right stimuli and experiences

25. Popular Model of Design Thinking
1 ) Stanford D School Model ( Pdf attached for details)

26. CASE STUDIES
• Today, Design thinking is used extensively in the area of healthcare
and wellness, agriculture, food, security, education, financial services,
and environmental sustainability, to name a few