SlideShare a Scribd company logo
1 of 35
Download to read offline
Google Confidential and Proprietary

1
Today’s Agenda
Introductions (5 mins)
Any Time, Any Place, Any Device (10 mins)
Multi-Screen World: Insights for Succeeding (20 mins)
Key Takeaways (5 mins)
Q&A (5 mins)
Google Confidential and Proprietary

2
Introductions
180Fusion and Google

Google Confidential and Proprietary

3
Google, Channel Sales
Heather Wilburn – Business Development Manager
Business Objectives for Clients:
•  Educate clients on Google’s ever-growing suite of offerings
•  Promote Search, Mobile, Display, YouTube as aligned with client business
needs
•  Support clients in growing new business
Bio:
•  Joined Google in 2002 as founding member of AdWords advertising
program
•  Initially managed SMB client relationships with a focus on developing
advanced online strategies
•  Currently managing high profile agency partnerships for increased adoption
of, and success with, Google advertising solutions

Marketing Discussion

Google Confidential and Proprietary

4
180Fusion
Scott Cohen – CEO
Business Objectives for Clients:
•  Increase sales, general qualified leads, build brand

awareness by driving qualified traffic in profitable way
•  Successfully leverage PPC, SEO, Social Media Marketing, Conversion
Optimization
•  Support overall strategy for online client growth
Bio:
• 
• 
• 
• 

Industry veteran with 17+ years in software and internet sector
Responsible for overall vision and strategy for 180Fusion
Recognized Thought Leader in internet marketing
Successfully supported Fortune 500 executives to SMB market on global
marketing initiatives
•  On the Board of Directors of Non Profit and privately held technology
companies

Marketing Discussion

Google Confidential and Proprietary

5
Any Time, Any Place, Any Device
The Digital Revolution

Google Confidential and Proprietary

6
The digital revolution in context
information

distribution and
commerce
“buy”

“read”

1994
Users

1998
77M

2000
400M

communication
“talk”

2003
500M

2006
1B

2010
1.9B

Google Confidential and Proprietary

7
MORE THAN 50% OF ONLINE DEVICES ARE
MOBILE

Google Confidential and Proprietary

8
That growth is still going….
internet users worldwide
2010 1.9 B
2020

5B
mobile subscribers

2010
2020

5B
10 B
digital information in the world
(videos, photos, music, texts, etc.)

2010
2020

800 exabytes
53 zettabytes
Google Confidential and Proprietary

9
The audience journey has changed
You need to be visible in every part of your customer’s non-linear purchase path
Consideration
Evaluation

Awareness

Advocacy

Purchase

Inspired by McKinsey Consumer Decision Journey

Google Confidential and Proprietary

10
Google Confidential and Proprietary

11
Google Confidential and Proprietary

12
Majority of our daily media interactions are screen based

90%
10%

Base: All Device Interactions – PC/Laptop (3817); Smartphone (6057); Tablet (542); TV (3592). Q. Which of the following did you use? Q. What else
did you use at the same time? Note: Respondents were asked to consider printed hard copies of Newspaper and Magazine.
Google Confidential and Proprietary

13
Context drives device choice
Today consumers own multiple devices and move seamlessly
between them throughout the day

Google Confidential and Proprietary

14
There are two modes of multi-screening

Google Confidential and Proprietary

15
Consumers rely on search to move between devices

Base: Have Started Activity on One Device & Continued on Another: Searching (923); Browsing (1172); Shopping (969), Watching a Video (623). Q.
Google Confidential and Proprietary
You mentioned that you have started each activity below on one device and then continued it on another device. For each activity (column), please
indicate the way(s) in which you did this.

16
Multi-Screen World: Insights for Succeeding
What we expect this year

Google Confidential and Proprietary

17
DO YOU HAVE MULTI-SCREEN STRATEGY?

Google Confidential and Proprietary

18
Do you have an integrated search strategy?
search engine results page heat map

after 2 seconds
first 5-6 links on the left get the most attention

after 8 seconds
Google Confidential and Proprietary

19
Digital Marketing Spend for Companies in 2014*
•  Eight out ten marketers
identify mobile as significant
– yet only 3% of marketing
budget goes to this area
•  Nearly half of digital
marketing budget is spent on
search, with 31% on Paid
Search and 18% on SEO
•  63% of businesses will be
increasing their paid search
budget for 2014, while 47%
plan to do so for SEO

*Source: SEMPO State of Search Marketing Report 2013

Google Confidential and Proprietary

20
There’s a simple way to think about this

Google Confidential and Proprietary

21
Always there

Google Confidential and Proprietary

22
Across the whole web

Google Confidential and Proprietary

23
On all devices, at all times of day

Midnight

3am

Google internal, 2013
AT&T Nielsen, Clickstream Study, 2010

6am

9am

12pm

3pm

6pm

9pm

Google Confidential and Proprietary

24
Always relevant

Google Confidential and Proprietary

25
Relevant to intent

Google Confidential and Proprietary

26
Relevant to device

Google Confidential and Proprietary

27
Relevant to time of day

Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary

28
28
Relevant to content

Google Confidential and Proprietary

29
Always optimized

Google Confidential and Proprietary

30
Attribute, evaluate and optimize
the whole customer journey

Google Confidential and Proprietary

31
180Fusion and Google helps you complete the picture

Google and 180Fusion
support teams can help
you increase your
success

Mobile Ads: consumers turn to
their devices in various contexts –
be there when they do!

Display Ads: Reach
users further down the
purchase funnel; engage
& re-engage them!

Google Confidential and Proprietary

32
Key Takeaways

Google Confidential and confidential
Google - Proprietary

33
The Right Ads In Front of the Right People at the Right Time

Your Ads on
All Screens
Google Confidential and Proprietary

34
“180Fusion Remarketing on solutions on Google
“180Fusion’s SEO and SEM Google allows us to
add value to maximize our digital marketing so
allows us back into our ‘sunk’ costs. It’s a great
opportunity toof our addressable market at the
we’re in front win back those users that we’ve
already driven at an efficient cost. other
right time and to the site through
advertising campaigns.”

Eric Hannelius
Eric Hannelius
Vision Payment
Vision Payment
Solutions
Solutions & CEO
President
President & CEO
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have non-SERP click outcomes
n=1,372 Q: How long after the search on your mobile device did you start these activities?.

Google Confidential and confidential
Google - Proprietary

35

More Related Content

What's hot

Pegah Kamal Digital Marketer
Pegah Kamal Digital MarketerPegah Kamal Digital Marketer
Pegah Kamal Digital MarketerPegah Kamal
 
NMDL Final Project
NMDL Final Project NMDL Final Project
NMDL Final Project prk1215
 
Grow your brand with YouTube
Grow your brand with YouTubeGrow your brand with YouTube
Grow your brand with YouTube2Performant
 
How a UK Candy Company Used Social to Increase Customer Data by 64%
How a UK Candy Company Used Social to Increase Customer Data by 64%How a UK Candy Company Used Social to Increase Customer Data by 64%
How a UK Candy Company Used Social to Increase Customer Data by 64%Shoutlet, a Spredfast Company
 
Aberdeen and Brightcove - More than a medium: the case for a video marketing ...
Aberdeen and Brightcove - More than a medium: the case for a video marketing ...Aberdeen and Brightcove - More than a medium: the case for a video marketing ...
Aberdeen and Brightcove - More than a medium: the case for a video marketing ...Brightcove
 
Social Video - What's Next?
Social Video - What's Next?Social Video - What's Next?
Social Video - What's Next?Brightcove
 
Parle-G campaign- The future genius
Parle-G campaign- The future geniusParle-G campaign- The future genius
Parle-G campaign- The future geniusrajeev227
 
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies Falcon.io
 
Google apps and digital marketing
Google apps and digital marketing Google apps and digital marketing
Google apps and digital marketing Fawzy Rady
 

What's hot (10)

Pegah Kamal Digital Marketer
Pegah Kamal Digital MarketerPegah Kamal Digital Marketer
Pegah Kamal Digital Marketer
 
NMDL Final Project
NMDL Final Project NMDL Final Project
NMDL Final Project
 
Grow your brand with YouTube
Grow your brand with YouTubeGrow your brand with YouTube
Grow your brand with YouTube
 
How a UK Candy Company Used Social to Increase Customer Data by 64%
How a UK Candy Company Used Social to Increase Customer Data by 64%How a UK Candy Company Used Social to Increase Customer Data by 64%
How a UK Candy Company Used Social to Increase Customer Data by 64%
 
Aberdeen and Brightcove - More than a medium: the case for a video marketing ...
Aberdeen and Brightcove - More than a medium: the case for a video marketing ...Aberdeen and Brightcove - More than a medium: the case for a video marketing ...
Aberdeen and Brightcove - More than a medium: the case for a video marketing ...
 
Regional iSchool
Regional iSchoolRegional iSchool
Regional iSchool
 
Social Video - What's Next?
Social Video - What's Next?Social Video - What's Next?
Social Video - What's Next?
 
Parle-G campaign- The future genius
Parle-G campaign- The future geniusParle-G campaign- The future genius
Parle-G campaign- The future genius
 
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies
 
Google apps and digital marketing
Google apps and digital marketing Google apps and digital marketing
Google apps and digital marketing
 

Similar to Google Reviews 180Fusion in Webinar on Multi-Screen Internet Marketing

Google and 180fusion Webinar September 2014 - Multi-Screen Success
Google and 180fusion Webinar September 2014 - Multi-Screen SuccessGoogle and 180fusion Webinar September 2014 - Multi-Screen Success
Google and 180fusion Webinar September 2014 - Multi-Screen Success180Fusion
 
Google and 180fusion Webinar - September 2014 - PPC Success
Google and 180fusion Webinar - September 2014 - PPC SuccessGoogle and 180fusion Webinar - September 2014 - PPC Success
Google and 180fusion Webinar - September 2014 - PPC Success180Fusion
 
Google and 180Fusion Discuss Successful Paid Search Strategies
Google and 180Fusion Discuss Successful Paid Search StrategiesGoogle and 180Fusion Discuss Successful Paid Search Strategies
Google and 180Fusion Discuss Successful Paid Search Strategies180Fusion
 
Google and 180fusion Seminar October 15th
Google and 180fusion Seminar October 15thGoogle and 180fusion Seminar October 15th
Google and 180fusion Seminar October 15th180Fusion
 
Google and 180fusion present The Future of Search
Google and 180fusion present The Future of SearchGoogle and 180fusion present The Future of Search
Google and 180fusion present The Future of Search180Fusion
 
Integrated Campaign June 2014 - Google Partner Thailand
Integrated Campaign June 2014 - Google Partner ThailandIntegrated Campaign June 2014 - Google Partner Thailand
Integrated Campaign June 2014 - Google Partner ThailandThanachart Worrasing
 
180fusion and Google Seminar - The Future of Search
180fusion and Google Seminar - The Future of Search180fusion and Google Seminar - The Future of Search
180fusion and Google Seminar - The Future of Search180Fusion
 
Vertical nerve & google pla webinar final
Vertical nerve & google pla webinar   finalVertical nerve & google pla webinar   final
Vertical nerve & google pla webinar finalDice Nakamura
 
BMA Chicago: Mobile Changes Everything
BMA Chicago: Mobile Changes EverythingBMA Chicago: Mobile Changes Everything
BMA Chicago: Mobile Changes EverythingBMAChicago
 
Google Display Networks in Vietnam
Google Display Networks in VietnamGoogle Display Networks in Vietnam
Google Display Networks in VietnamTuan Le
 
180fusion and Google: Marketing to Today's Online Plastic Surgery Patient
180fusion and Google: Marketing to Today's Online Plastic Surgery Patient180fusion and Google: Marketing to Today's Online Plastic Surgery Patient
180fusion and Google: Marketing to Today's Online Plastic Surgery Patient180Fusion
 
Millward brown vermeer organizational design think brand 2014 snf
Millward brown vermeer organizational design think brand 2014 snfMillward brown vermeer organizational design think brand 2014 snf
Millward brown vermeer organizational design think brand 2014 snfVermeer
 
Mobile Training Atcore
Mobile Training AtcoreMobile Training Atcore
Mobile Training AtcoreAtcore
 
Google and 180fusion The Future of Search is Now
Google and 180fusion The Future of Search is NowGoogle and 180fusion The Future of Search is Now
Google and 180fusion The Future of Search is Now180Fusion
 
People, process, platform, presented by Adam Singer
People, process, platform, presented by Adam SingerPeople, process, platform, presented by Adam Singer
People, process, platform, presented by Adam SingerSocialMedia.org
 
Google diversification
Google diversification Google diversification
Google diversification balqees91
 

Similar to Google Reviews 180Fusion in Webinar on Multi-Screen Internet Marketing (20)

Google and 180fusion Webinar September 2014 - Multi-Screen Success
Google and 180fusion Webinar September 2014 - Multi-Screen SuccessGoogle and 180fusion Webinar September 2014 - Multi-Screen Success
Google and 180fusion Webinar September 2014 - Multi-Screen Success
 
Google and 180fusion Webinar - September 2014 - PPC Success
Google and 180fusion Webinar - September 2014 - PPC SuccessGoogle and 180fusion Webinar - September 2014 - PPC Success
Google and 180fusion Webinar - September 2014 - PPC Success
 
Google and 180Fusion Discuss Successful Paid Search Strategies
Google and 180Fusion Discuss Successful Paid Search StrategiesGoogle and 180Fusion Discuss Successful Paid Search Strategies
Google and 180Fusion Discuss Successful Paid Search Strategies
 
Google and 180fusion Seminar October 15th
Google and 180fusion Seminar October 15thGoogle and 180fusion Seminar October 15th
Google and 180fusion Seminar October 15th
 
Google and 180fusion present The Future of Search
Google and 180fusion present The Future of SearchGoogle and 180fusion present The Future of Search
Google and 180fusion present The Future of Search
 
Integrated Campaign June 2014 - Google Partner Thailand
Integrated Campaign June 2014 - Google Partner ThailandIntegrated Campaign June 2014 - Google Partner Thailand
Integrated Campaign June 2014 - Google Partner Thailand
 
180fusion and Google Seminar - The Future of Search
180fusion and Google Seminar - The Future of Search180fusion and Google Seminar - The Future of Search
180fusion and Google Seminar - The Future of Search
 
Vertical nerve & google pla webinar final
Vertical nerve & google pla webinar   finalVertical nerve & google pla webinar   final
Vertical nerve & google pla webinar final
 
Google Enhanced Campaigns: 4 Use Cases for SMB Advertisers [Webinar]
Google Enhanced Campaigns: 4 Use Cases for SMB Advertisers [Webinar]Google Enhanced Campaigns: 4 Use Cases for SMB Advertisers [Webinar]
Google Enhanced Campaigns: 4 Use Cases for SMB Advertisers [Webinar]
 
BMA Chicago: Mobile Changes Everything
BMA Chicago: Mobile Changes EverythingBMA Chicago: Mobile Changes Everything
BMA Chicago: Mobile Changes Everything
 
Google Display Networks in Vietnam
Google Display Networks in VietnamGoogle Display Networks in Vietnam
Google Display Networks in Vietnam
 
Steven merckx - Conversion Day 2014
Steven merckx - Conversion Day 2014Steven merckx - Conversion Day 2014
Steven merckx - Conversion Day 2014
 
Casestudy on Google
Casestudy on GoogleCasestudy on Google
Casestudy on Google
 
180fusion and Google: Marketing to Today's Online Plastic Surgery Patient
180fusion and Google: Marketing to Today's Online Plastic Surgery Patient180fusion and Google: Marketing to Today's Online Plastic Surgery Patient
180fusion and Google: Marketing to Today's Online Plastic Surgery Patient
 
Millward brown vermeer organizational design think brand 2014 snf
Millward brown vermeer organizational design think brand 2014 snfMillward brown vermeer organizational design think brand 2014 snf
Millward brown vermeer organizational design think brand 2014 snf
 
Mobile Training Atcore
Mobile Training AtcoreMobile Training Atcore
Mobile Training Atcore
 
Google and 180fusion The Future of Search is Now
Google and 180fusion The Future of Search is NowGoogle and 180fusion The Future of Search is Now
Google and 180fusion The Future of Search is Now
 
People, process, platform, presented by Adam Singer
People, process, platform, presented by Adam SingerPeople, process, platform, presented by Adam Singer
People, process, platform, presented by Adam Singer
 
Google François Gilson
Google François GilsonGoogle François Gilson
Google François Gilson
 
Google diversification
Google diversification Google diversification
Google diversification
 

More from 180Fusion

How to Outrank your Competition on Google
How to Outrank your Competition on Google How to Outrank your Competition on Google
How to Outrank your Competition on Google 180Fusion
 
[Webinar] The State of Search with Google and 180fusion
[Webinar] The State of Search with Google and 180fusion[Webinar] The State of Search with Google and 180fusion
[Webinar] The State of Search with Google and 180fusion180Fusion
 
SEO for Small Businesses, What Google Wants
SEO for Small Businesses, What Google WantsSEO for Small Businesses, What Google Wants
SEO for Small Businesses, What Google Wants180Fusion
 
Google and 180fusion Present: The Mobile Opportunity
Google and 180fusion Present: The Mobile OpportunityGoogle and 180fusion Present: The Mobile Opportunity
Google and 180fusion Present: The Mobile Opportunity180Fusion
 
Google and 180fusion Seminar on Paid Search Success
Google and 180fusion Seminar on Paid Search SuccessGoogle and 180fusion Seminar on Paid Search Success
Google and 180fusion Seminar on Paid Search Success180Fusion
 
Google and 180Fusion Seminar - Move People in the Moments that Matter
Google and 180Fusion Seminar - Move People in the Moments that MatterGoogle and 180Fusion Seminar - Move People in the Moments that Matter
Google and 180Fusion Seminar - Move People in the Moments that Matter180Fusion
 
180Fusion and Google PPC Management Seminar
180Fusion and Google PPC Management Seminar180Fusion and Google PPC Management Seminar
180Fusion and Google PPC Management Seminar180Fusion
 

More from 180Fusion (7)

How to Outrank your Competition on Google
How to Outrank your Competition on Google How to Outrank your Competition on Google
How to Outrank your Competition on Google
 
[Webinar] The State of Search with Google and 180fusion
[Webinar] The State of Search with Google and 180fusion[Webinar] The State of Search with Google and 180fusion
[Webinar] The State of Search with Google and 180fusion
 
SEO for Small Businesses, What Google Wants
SEO for Small Businesses, What Google WantsSEO for Small Businesses, What Google Wants
SEO for Small Businesses, What Google Wants
 
Google and 180fusion Present: The Mobile Opportunity
Google and 180fusion Present: The Mobile OpportunityGoogle and 180fusion Present: The Mobile Opportunity
Google and 180fusion Present: The Mobile Opportunity
 
Google and 180fusion Seminar on Paid Search Success
Google and 180fusion Seminar on Paid Search SuccessGoogle and 180fusion Seminar on Paid Search Success
Google and 180fusion Seminar on Paid Search Success
 
Google and 180Fusion Seminar - Move People in the Moments that Matter
Google and 180Fusion Seminar - Move People in the Moments that MatterGoogle and 180Fusion Seminar - Move People in the Moments that Matter
Google and 180Fusion Seminar - Move People in the Moments that Matter
 
180Fusion and Google PPC Management Seminar
180Fusion and Google PPC Management Seminar180Fusion and Google PPC Management Seminar
180Fusion and Google PPC Management Seminar
 

Recently uploaded

UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 

Recently uploaded (20)

UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 

Google Reviews 180Fusion in Webinar on Multi-Screen Internet Marketing

  • 1. Google Confidential and Proprietary 1
  • 2. Today’s Agenda Introductions (5 mins) Any Time, Any Place, Any Device (10 mins) Multi-Screen World: Insights for Succeeding (20 mins) Key Takeaways (5 mins) Q&A (5 mins) Google Confidential and Proprietary 2
  • 3. Introductions 180Fusion and Google Google Confidential and Proprietary 3
  • 4. Google, Channel Sales Heather Wilburn – Business Development Manager Business Objectives for Clients: •  Educate clients on Google’s ever-growing suite of offerings •  Promote Search, Mobile, Display, YouTube as aligned with client business needs •  Support clients in growing new business Bio: •  Joined Google in 2002 as founding member of AdWords advertising program •  Initially managed SMB client relationships with a focus on developing advanced online strategies •  Currently managing high profile agency partnerships for increased adoption of, and success with, Google advertising solutions Marketing Discussion Google Confidential and Proprietary 4
  • 5. 180Fusion Scott Cohen – CEO Business Objectives for Clients: •  Increase sales, general qualified leads, build brand awareness by driving qualified traffic in profitable way •  Successfully leverage PPC, SEO, Social Media Marketing, Conversion Optimization •  Support overall strategy for online client growth Bio: •  •  •  •  Industry veteran with 17+ years in software and internet sector Responsible for overall vision and strategy for 180Fusion Recognized Thought Leader in internet marketing Successfully supported Fortune 500 executives to SMB market on global marketing initiatives •  On the Board of Directors of Non Profit and privately held technology companies Marketing Discussion Google Confidential and Proprietary 5
  • 6. Any Time, Any Place, Any Device The Digital Revolution Google Confidential and Proprietary 6
  • 7. The digital revolution in context information distribution and commerce “buy” “read” 1994 Users 1998 77M 2000 400M communication “talk” 2003 500M 2006 1B 2010 1.9B Google Confidential and Proprietary 7
  • 8. MORE THAN 50% OF ONLINE DEVICES ARE MOBILE Google Confidential and Proprietary 8
  • 9. That growth is still going…. internet users worldwide 2010 1.9 B 2020 5B mobile subscribers 2010 2020 5B 10 B digital information in the world (videos, photos, music, texts, etc.) 2010 2020 800 exabytes 53 zettabytes Google Confidential and Proprietary 9
  • 10. The audience journey has changed You need to be visible in every part of your customer’s non-linear purchase path Consideration Evaluation Awareness Advocacy Purchase Inspired by McKinsey Consumer Decision Journey Google Confidential and Proprietary 10
  • 11. Google Confidential and Proprietary 11
  • 12. Google Confidential and Proprietary 12
  • 13. Majority of our daily media interactions are screen based 90% 10% Base: All Device Interactions – PC/Laptop (3817); Smartphone (6057); Tablet (542); TV (3592). Q. Which of the following did you use? Q. What else did you use at the same time? Note: Respondents were asked to consider printed hard copies of Newspaper and Magazine. Google Confidential and Proprietary 13
  • 14. Context drives device choice Today consumers own multiple devices and move seamlessly between them throughout the day Google Confidential and Proprietary 14
  • 15. There are two modes of multi-screening Google Confidential and Proprietary 15
  • 16. Consumers rely on search to move between devices Base: Have Started Activity on One Device & Continued on Another: Searching (923); Browsing (1172); Shopping (969), Watching a Video (623). Q. Google Confidential and Proprietary You mentioned that you have started each activity below on one device and then continued it on another device. For each activity (column), please indicate the way(s) in which you did this. 16
  • 17. Multi-Screen World: Insights for Succeeding What we expect this year Google Confidential and Proprietary 17
  • 18. DO YOU HAVE MULTI-SCREEN STRATEGY? Google Confidential and Proprietary 18
  • 19. Do you have an integrated search strategy? search engine results page heat map after 2 seconds first 5-6 links on the left get the most attention after 8 seconds Google Confidential and Proprietary 19
  • 20. Digital Marketing Spend for Companies in 2014* •  Eight out ten marketers identify mobile as significant – yet only 3% of marketing budget goes to this area •  Nearly half of digital marketing budget is spent on search, with 31% on Paid Search and 18% on SEO •  63% of businesses will be increasing their paid search budget for 2014, while 47% plan to do so for SEO *Source: SEMPO State of Search Marketing Report 2013 Google Confidential and Proprietary 20
  • 21. There’s a simple way to think about this Google Confidential and Proprietary 21
  • 22. Always there Google Confidential and Proprietary 22
  • 23. Across the whole web Google Confidential and Proprietary 23
  • 24. On all devices, at all times of day Midnight 3am Google internal, 2013 AT&T Nielsen, Clickstream Study, 2010 6am 9am 12pm 3pm 6pm 9pm Google Confidential and Proprietary 24
  • 26. Relevant to intent Google Confidential and Proprietary 26
  • 27. Relevant to device Google Confidential and Proprietary 27
  • 28. Relevant to time of day Google Confidential and Proprietary Google Confidential and Proprietary Google Confidential and Proprietary 28 28
  • 29. Relevant to content Google Confidential and Proprietary 29
  • 31. Attribute, evaluate and optimize the whole customer journey Google Confidential and Proprietary 31
  • 32. 180Fusion and Google helps you complete the picture Google and 180Fusion support teams can help you increase your success Mobile Ads: consumers turn to their devices in various contexts – be there when they do! Display Ads: Reach users further down the purchase funnel; engage & re-engage them! Google Confidential and Proprietary 32
  • 33. Key Takeaways Google Confidential and confidential Google - Proprietary 33
  • 34. The Right Ads In Front of the Right People at the Right Time Your Ads on All Screens Google Confidential and Proprietary 34
  • 35. “180Fusion Remarketing on solutions on Google “180Fusion’s SEO and SEM Google allows us to add value to maximize our digital marketing so allows us back into our ‘sunk’ costs. It’s a great opportunity toof our addressable market at the we’re in front win back those users that we’ve already driven at an efficient cost. other right time and to the site through advertising campaigns.” Eric Hannelius Eric Hannelius Vision Payment Vision Payment Solutions Solutions & CEO President President & CEO Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have non-SERP click outcomes n=1,372 Q: How long after the search on your mobile device did you start these activities?. Google Confidential and confidential Google - Proprietary 35