Se eller gense slides fra denne Morgenbooster og bliv inspireret af 1508's Senior Designer, Stina Nordquist, og Brand Experience Designer, Hjørdis Thorborg, når de deler deres indsigter med at transformere et helt unikt brand til en digital oplevelse. Morgenboosteren er med udgangspunkt i det ny brandsite for HAY.
5. 1508™ MORGENBOOSTER #80 - OCTOBER '17
FINANCE
BRAND
STRATEGY
HR
SALES &
DISTRIBUTION
MARKETING/
COMMUNICATION
OPERATIONS
CSR
R&D
EXPERIENCE
BUSINESS
STRATEGY
Better Brand Better Business, DDC 2017 - Louise Beveridge & Bertrand Chovet (adjusted model)
6. 1508™ MORGENBOOSTER #80 - OCTOBER '17
BRAND
STRATEGY
EXPERIENCE
FINANCE
HR
SALES &
DISTRIBUTION
MARKETING/
COMMUNICATION
OPERATIONS
CSR
R&D
BUSINESS
STRATEGY
Better Brand Better Business, DDC 2017 - Louise Beveridge & Bertrand Chovet (adjusted model)
7. 1508™
The real power in brand today
lies in creating
dynamic, meaningful relationships
that evolve over time
MORGENBOOSTER #80 - OCTOBER '17
IDEO (ideo.com/expertise/brand/)
15. 1508™
How might we…
…create a flexible digital design
for a vibrant brand that continues to evolve
and inspire the customers?
MORGENBOOSTER #80 - OCTOBER '17
18. 1508™
How might we…
…create a website that invites you
“behind the scenes” and out into the World
and allows for unique stories to be told?
MORGENBOOSTER #80 - OCTOBER '17
37. 1508™
BRAND VALUE PILLARS
MORGENBOOSTER #80 - OCTOBER '17
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
A1 A2 B1 B2 C1 C2
HIGH LEVEL
VALUE PROPOSITION
HIGH LEVEL
VALUE PROPOSITION
HIGH LEVEL
VALUE PROPOSITION
A CB
PURPOSEPURPOSE
38. 1508™
BRAND VALUE PILLARS
MORGENBOOSTER #80 - OCTOBER '17
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
A1 A2 B1 B2 C1 C2
HIGH LEVEL
VALUE PROPOSITION
HIGH LEVEL
VALUE PROPOSITION
HIGH LEVEL
VALUE PROPOSITION
A CB
PURPOSE
84. 1508™
How might we…
…create a flexible digital design
for a vibrant brand that continues to evolve
and inspire the customers?
MORGENBOOSTER #80 - OCTOBER '17
89. 1508™
How might we…
…create a website that invites you
“behind the scenes” and out into the World
and allows for unique stories to be told?
MORGENBOOSTER #80 - OCTOBER '17