Samsung

1. KISHORE INFANT J
125071123
MBA - " A "

2. Introduction
 The meaning of word Samsung is Tristar or Three Stars
 The word Three represents something “Big, Numerous
and Powerful”
 Samsung was founded by Lee Byung –Chull in 1938 as
trading company
 South Korean Company
 Largest Information Technology company measured by
2012 revenues, and 4th in market value

3. Samsung Logo
 First logo was developed in the year 1958

4.  2nd Logo from the
year 1979-1993

5.  Samsung’s current logo,
in use since 1993.
Tagline:
“Inspire the
World, Create the
Future”

6. Lee Kun-Hee (Chairman & CEO)

7. Samsung in India
 Samsung Electronics commenced its operations in
India in December 1995
 Two R&D centers in India-Delhi & Bangalore
 In 2010 achieved a sales turnover of $3.5 billion
 Market leader in LED TVs, LCD TVs, Slim TVs
 India’s largest mobile handset brand
 Leading in smart phone segment in India

8. Products

9. Smartphones
 Samsung developed its first lighted mobile in the year
1993 and the model is SCH-R800
 It was available in CDMA(Code Division
Multiple Access) Networks
 Developed smart phones with mp3 player towards the end
of the 20th century
 Now they have 41.6% of smart phone market
share in India

10. Top 5 smartphone vendors

11. Tablet
 Samsung Galaxy Tab is an Android-based tablet computer
 It was introduced on 2nd September 2010
 Samsung launched the Galaxy Tab in India on 10th
November 2010
 The competitor for Samsung tablet are Apple, and Lenovo
 In India during 3rd Q, 2012, 47.4% of tablet sales were
from new entrants

12. Units sold in million

13. Tablet market share in India

14. Television
 Samsung Electronics was established in 1969
 Competitor for Samsung television is LG, Sony and
Toshiba
 They have three models in television such as
LCD, LED and Plasma
 Samsung has announced plans to exit production of
Plasma TV’s
 Samsung has announced that they will increase focus on
UHD TV’s and Curved TV’s

15. Contd…
Samsung’s latest 105-inch UHD TV isn’t just curved it
bends too !!!!

16. Market share of TV in Q4-2012

17. PC
 Samsung is producing PC, but they are not successful in
Indian market
 India has grown 35% in PC segment of 4th quarter 2013
 In India Lenovo is the market leader in PC with 16%

18. Market Share in PC

19. Other Informations
 Samsung Electronics sold its Hard Disk Drive (HDD)
business to Seagate
 The latest model of Samsung is Galaxy Alpha
 Samsung expects to export 580 million phones in 2014 of
these 410 million will be smartphones
 Samsung planning to release a lineup of devices powered
by Microsoft’s Windows 8 mobile OS, that support
TIZEN software

20. Bibliography
 http://en.wikipedia.org/wiki/Samsung
 http://www.engadget.com/2014/09/04/samsung-105-
inch-uhd-bendable/
 https://www.google.co.in
 www.google.com/imghp