What's the deal with Facebook Connect? Here's our quick overview, with stats, suggestions and case studies.

1. Trends, News and Technology
Facebook
Connect
20th August 2012

2. Facebook This most simple use for Facebook
Connect (FC) is for an easier
registration system. With millions of
Connect is a people already on Facebook, it
makes registering on a new website
solution for a breeze since all the end user needs
to do is log in via Facebook
integrating a With the barrier to registration
lowered, this opens up the site for
website with more social features.
a user's In addition to simplifying the
registration process, Facebook
Connect allows the website to
Facebook extend some social networking
features onto their site, thus making
account it easier to share content through
Facebook.
*N o t r e ally

3. Sites that use Facebook Connected users Sites with Facebook
Connect as an alternate create 15-60% more Connect see a
to account registration content than users 15-100% increase in
have seen a 30-300% who have not reviews and other
increase in registration connected with user generated
on their sites Facebook Connect content

4. This report will focus on two
5 awesome 3 practical
examples using examples using
Facebook Connect Facebook Connect

5. Awesome
examples using
Facebook Connect

6. 1. Personalise a real world environment
Carvalho Hosken used Watch the video
Facebook Connect in an Click here
incredibly unique way
Visitors had to use their
Facebook login details to
book a viewing at one of
their model homes, which
guaranteed access to
information on Facebook
The apartment was then
automatically customized
for each visit.
from their profile were
displayed in digital frames
scattered around the
house and even videos
were streamed onto the
living room TV!

7. 2. Personalise something for others
Say it with Skype was a Watch the video Try it out
campaign lead by an idea Click here Click here
that most birthday
messages sent via
Facebook
personal, creative or
engaging
So, in response
1000heads created the
Say it with Skype
Facebook app which used
the Facebook Connect
API to send birthday and
holiday messages with the
help of some awesome
bands like Bowling for
Soup, Ash, Scarlet Grey,
Imogen Heap and even
Alice Cooper

8. 3. Personalise advertising
This examples shows us Watch the video
how Facebook Connect Click here
can be used to turn simple
banner advertising into
something more personal
and captivating for your
audience
For the first time in Israel,
the Facebook Connect
technology was used in
web banners
Users were able to view
their Facebook profile
picture and integrate
themselves in the can
design which appeared on
the banner

9. 4. Personalise a video experience
This may be one of the Watch the video Try it out
finer examples of Click here Click here
Facebook Connect used in
online videos, one of
many in this category
Walking dead created this
awesome first person
video that brought your
Facebook data right into
the heart of a zombie
escape
See friends profile pics on
a wall of missing people,
your name written in
blood as the film starts
and even your status
updates written as text
messages on an iPhone

10. 5. Encourage people to connect in real life
Want to find out who will Watch the video
be on your KLM flight? Click here
With Meet & Seat you can
Facebook or LinkedIn
profile details and see
long before your flight
leaves the ground
up any better, but the one
thing I really found
interesting about was the
how the combination of
Facebook Connect and
LinkedIn allowed for a
much richer experience
overall

11. Ways brands can
use Facebook
Connect

12. 1. Gather data
The most obvious use case for
brands and marketers when it
comes to Facebook Connect, is the
ability to source a wealth of data
about the individuals who Connect
with the brand
Wonga for example, encourage
people to use Facebook Connect
by offering discounts
Once people have connected using
Facebook, Wonga have access to
information necessary to help
speed up the loan approval process
as well as marketing data that tells
Wonga everything they need to
know about their consumers age,
sex, location, interests, friends, likes

13. 2. Encourage social sharing
Songkick allows you to
organize and track your
favourite bands, concerts
and tour dates
I think Songkick is a great
example because it does
three extremely clever things
using Facebook Connect:
1. It automatically pulls the bands
your profile
2.
specifies bands not only in your
country, but in your city
3. And finally, every time I click
people know on my wall

14. 3. Make it easier for people to interact
Many blogs and websites
have incorporated
Facebook Connects into
their pages, allowing
visitors to easily leave
their comments using
Facebook login details
rather than having to
register with the site first
people to interact with
for blogs and websites to
drive more traffic to the
page because the reviews
and comments are shared
to visitors Facebook
pages

15. Summary
What do brands get out of using this
Companies can learn a hell of a lot about their consumers through Facebook
have, the more likely you are to hit the right audience
Creativity & Facebook Connect
Although there are great examples out there of how brands and people have
down to the execution. High quality scripts, films and creative may set your
Facebook Connect experience apart from the rest
Security issues
The one draw-
about how a company is going to use their data. Not everyone will freely hand
over their Facebook information to a company unless the incentive or
experience provides real value for them

16. FYI*
C o n n e c t w as o ur initia tive t o h elp
d e v elo p ers in t e g ra t e F a c e b o o k Pla tfor m b e y o n d
F a c e b o o k.c o m. G ive n t h a t t h e u n d erlyin g t e c h n olo gies
are t h e sa m e w h e t h er y o u are b uildin g a p ps, w e b sit es
C o n n e c t b ra n d t o re fle c t t h a t t h ere is o n e pla tfor m
b e hin d a ny in t e g ra tio n w it h F a c e b o o k. This c h a n g e h as
n o i m p a c t for d e velo p e rs usin g C o n n e c t; e very t hin g is
still p art o f F a c e b o o k Pla tfor m
https://www.facebook.com/help/?faq=223862724291967#What-happened-to-Facebook-Connect?

17. Thanks 
Riccardo Webb
Innovation Director
1000heads
http://1000heads.com/
Riccardo.Webb@1000heads.com