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What to Upload?

Not sure what to share on SlideShare? With more than 18 million uploads to SlideShare, on topics ranging from marketing tips and design trends to household hacks and photo essays, the possibilities are endless. Check out a few of the most popular examples of what you can upload:

Join Our Monthly Upload Campaigns

Let your voice be heard, and join our monthly conversations! Each month we select two hot topics to discuss and promote. Weigh in, and share your insights and opinions. Check out our Upload Campaign calendar below, and when you upload, be sure to tag your SlideShare with the tag noted for each campaign.

Tip: If you share on topics that are trending, you’re likely to generate more views!

2015 Campaigns:

• January: Wearable Technology (#wearables) | Productivity Hacks (#hacks)
• February: Social Media Secrets (#smsecrets) | Steve Jobs (#stevejobs)
• March: SXSW (#SXSW) | TED Talks (#tedtalks)
• April: Happiness (#Happiness) | Company Culture (#CultureCode)
• May: Bitcoin (#bitcoin) | If I Were 22 (#IfIWere22)
• June: Cannes Lions (#cannes) | Higher Education (#HigherEducation)
• July: Best Books (#bestbooks) | Leadership Advice (#LeadershipAdvice)
• August: Creativity (#creative) | UX Design (#uxdesign)
• September: Dreamforce (#dreamforce) | Hiring (#hiring)
• October: Marketing Mistakes (#marketingmistakes) | Professional Women (#womeninleadership)
• November: Startups (#startups) | Recipes (#recipe)
• December: Future Of (#futureof) | Blogging (#blogging)

Who Uses SlideShare?

Eric Schmidt. Guy Kawasaki. Cisco. And thousands of others with knowledge worth sharing including Fortune 500 companies, professionals with unique insights, and subject matter experts. Here are some of our top contributors. Browse their content to get expert insights and knowledge:

Industry Leaders & Entrepreneurs

• Guy Kawasaki
• Eric Schmidt
• Reid Hoffman
• Arianna Huffington

Education

• Stanford Graduate School of Business
• Lynda.com
• edX
• Jane Hart

Media

• Mashable
• CNNMoney
• The Next Web
• The Economist Group

Businesses

• Dell
• Ogilvy
• Penguin Random House
• Accenture

Non-Profits & Government

• The White House
• World Economic Forum
• Lean In
• Rockefeller Foundation

Conference Speakers

• South by Southwest
• Dreamforce
• Cannes Lion
• Lean Startup Conference

Customer Stories

Millions of people have used SlideShare to establish themselves as experts in their field, launch small businesses, market their services and products, share and test ideas, meet like-minded professionals -- and much more. Here’s how a few star users reached success on SlideShare:

The Path to 1 Million Views

“With the right methods and approach, just about anyone can reach 1 million views on SlideShare,” Facebook content strategist Jonathon Colman says.

Colman, a longtime SlideShare power user, published 37 presentations over seven years, ultimately reaching 1 million views. His most popular presentation -- part of a SlideShare upload campaign -- titled, “What I Carry: 10 Tools for Success” has fetched more than 330,000 views.

He shares his advice for reaching 1 million views on SlideShare:

• Invest Time in the SlideShare Community

  Follow other users, “like” and comment on SlideShares you admire, and subscribe to your favorite topics. “SlideShare isn’t just a repository for PowerPoint files. It’s a community. And like any community - real or virtual - you get out of it what you put into it,” he says.

• Learn From Others

  With 18 million uploads and 40 million registered users on SlideShare, there are a lot of examples and people to learn from. See how others engage an audience, and do the same.

• Support Others by Sharing Their Work

  If you share someone else’s deck on social media platforms, they’re likely to share yours. And the more your content is shared, the closer you are to reaching 1 million views!

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The Making of a Viral Hit

How do you make a SlideShare go viral? Meet Emiland De Cubber, the author of the hit presentation “Dear NSA.” De Cubber published the deck -- a clever redesign of the NSA’s leaked PRISM program slides -- the day after news of the Internet surveillance program broke. “Dear NSA” fetched more than 832,000 views in two weeks; was picked up by sites like TechCrunch, Business Insider, and Fast Company; and led to 150 business leads for De Cubber, who is a freelance designer. It now has more than 1.1 million views.

To create a viral hit like “Dear NSA,” De Cubber advises:

• Publish timely content that’s relevant to trending news
• Aim to get featured on the SlideShare homepage
• Focus on the first slide -- make it be something people want to click on
• Embed links at the end of a presentation that drive viewers to more information
• Proofread!

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How Author/Entrepreneur Reid Hoffman Uses SlideShare to Drive Sales

When Silicon Valley entrepreneur and venture capitalist Reid Hoffman published his first book, “The Startup of You,” he turned to SlideShare to market his book, generate buzz, and ultimately drive sales.

Hoffman, who co-founded LinkedIn, published two SlideShares on his book: A visual summary of “The Start-Up of You,” when the book was released, and a presentation on the secrets of successful graduates a year later, during graduation season. Both were custom-created for SlideShare, and presented key points and highlights from the book in a highly visual manner. They have driven more than 1 million views combined, and were picked up by publications such as Business Insider, which brought millions more views.

Similarly, when he published his second book in 2014, “The Alliance: Managing Talent in the Networked Age,” he published a visual summary and thought-leadership deck on a key topic in his book.

“Our goals were to drive traffic to the Amazon page, which we did at the end of our SlideShares, and raise overall awareness of the book. To achieve these, we focused on two things: design and distribution,” he says.

Hoffman and his marketing director Ian Bennett Alas share their tips:

How to Approach Design

“The most common feedback we receive is how well designed our decks are. While we were thoughtful about our design, our ethos was simple: impressive images that amplify the accompanying text. …Because the bar is low for good presentation design, it’s also much easier for your deck to stand out and be remarkable.”

How to Drive Distribution

“By default, we publish our decks on SlideShare because it already has an ecosystem that encourages sharing and attracts views. We were even able to use SlideShare to find relevant online publications for distribution. Every SlideShare presentation lists the websites that have embedded it and how many embed views they delivered. We studied the embed view lists of relevant presentations to make a short list of outlets to reach out to [to promote our SlideShare].”

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