UXCON16 / Design for Corporate Transformation / Luca Mascaro
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Speech by Luca Mascaro from Sketchin at "UXCON16 - The Future of Business" held in Brescia, October 30th 2016.
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UXCON16 / Design for Corporate Transformation / Luca Mascaro
- 4. Future market Human expectations Technological opportunities Corporate transformation Past Now Soon Tomorrow Future ARTIFICIAL INTELLIGENCE WEB MOBILE SMAC ROBOTICS
- 6. Disruptors are shaping our future daily experiences within the 4th industrial revolution
- 7. CHANGE AS CUSTOMERS EXPERIENCE Servification
- 8. CHANGE AS WORKER EXPERIENCE Flexapreneurship
- 9. CHANGE AS HUMAN EXPERIENCE IA collaboration
- 10. In the next 5 year all organisations need to completely reshape theirselves in order to fit people expectations and being competitive.
- 11. Market segments LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
- 12. Players on the market LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
- 13. LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS Value per customer
- 14. LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS Business strategy Disrupt existing markets Build exponential organizations Try to transform their business Try to survive
- 15. LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS Business strategy Build exponential organizations Try to transform their business Try to survive Disrupt existing markets
- 16. HOW TO MOVE IN THIS SPACE The transformation challenge
- 17. HUMAN EXPERIENCE PRODUCTS & SERVICES PLATFORMS PROCESSES & ORGANIZATION TOOLS HUMAN EXPERIENCE TRASFORMING from human to human by technology
- 18. OUR VISION AS DESIGNERS build a future where people live experiences over their expectations
- 19. Understand Co-Design Empower The role of a design within transformation
- 20. 5 big transformation challenges for design
- 21. 1. Support the implementation of the leaders’ models (culturally first)
- 22. 2. Co-create and evolve with customers a new generation of products and services
- 23. 3. Reshape the service & organisational model
- 24. 4. Enhance the human experience making technology a partner
- 25. 5. Prototype, pivot, and scale new phygital technologies in an iterative and unpredicted way