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SEO Training



        By -Shashank   Gupta
            CEO & Founder
Importance of SEO
 85%* of all Web site traffic originate from a
  search engine.

 SEO is 6 times more effective than a banner
  ad

 SEO Delivers qualified leads

 55% of online purchases are made on sites
  found through search engine listings

 Top 30 results receive over 90% of search
Importance of SEO




     www.webseoservices.in
Web Search is Popular
In Dec 2009, an Est. 1.8 Billion people
         used the Internet
Global Browser Market share




          www.webseoservices.in
Internet vs. Search Use

 On a typical day, how many
  Internet users also use search
  engines?
 • In 2002, 33% used search engines


 • In 2009, 58% used search engines


 • Search is growing faster than other
             Total World: Age 15+, Home and Work Locations excluding traffic from public computers such as Internet cafes
             or access from mobile phones or PDAs. Source: comScore qSearch 2.0.
SEO Training | Learn SEO | SEO Course
Global Search Trends




       www.webseoservices.in
Searches By Query Length
Words                    Percentage of Searches

  1                                25.32%

  2                                24.96%

  3                                19.80%

  4                                13.17%

  5                                7.53%

  6                                4.04%

  7                                2.15%

  8                                1.19%
           www.webseoservices.in
No of keywords Used in Search
Searches by Category
Click through rate by Search engine
            result page
Visibility on Google
SEO Training | Learn SEO | SEO Course
WHAT
IS SEO?
SEO is the act of
modifying a website to
 increase its ranking in
organic (vs paid),
 crawler-based listings of
search engines
Working of a organic search listing
 A spider or crawler which is a
  component of a SE gathers listings by
  automatically "crawling" the web

 The spider follows links to web
  pages, makes copies of the pages and
  stores them in the SE’s index

 Based on this data, the SE then indexes
  the pages and ranks the websites
www.webseoservices.in
www.webseoservices.in
Differentiating SEO & PPC
SEO Training | Learn SEO | SEO Course
WHIC
H WAY
TO
GO?
SEO Process
          Combination

On Page                     Off Page
Factors                     Factors
              Off – Page Factors

                                 Articles
              Content


            Blogs                Bookmarking

                    Video     Social Networking
SEO Research & Analysis

 Market Research

 Keyword Research and
  Analysis

       Keyword opportunity
Step 4
                 SEO Process        •Analyze
                                    •Implement
                           Step 3   •Track

                        Tracking
               Step 2
             Off Page
          Optimization /
    Step 1 Link Building

 On Page
Optimization
ON PAGE FACTORS
Domain
    Names &                     Unique Non-
   Suggestions                     Spammy
                                   Content
 Layout & Design
                   On page
                               Outbound Links

    Title Tags

Heading, Bold Text
                   FactorsInternal Link Building

                              Navigation Coding
Description Tags
    Alt Tags /              HTML or CSS Validation
    Anchor Text                   Keyword
                                Proximity &
 XML site map                   Body Text &
                                  Keyword
ON PAGE FACTORS
Page <Title> Tags
What it Does

 The text placed in the title tag (between the
  <TITLE> and </TITLE> portions) will appear in the
  title bar of someone's browser when they view the
  web page

 Viewed by the experts in SEO as one of the
  most important factors in on-site SEO.        30



 Each page should have unique title, using a
Where Page Title Tags Are Found (Sou




                               31
Meta-Page Description
What it Does

 A Meta-Page Description is a short blurb with
  targeted keywords and phrases that will entice users
  to click through to the website when it displays in the
  search engine results pages (SERPs).

 Viewed by the experts in SEO as one of the most
  important factors in on-site SEO.
                                                     32
 The information in these tags can influence how
  search engines rank your site for relevance.
Where Meta-Descriptions Are
Found (Search Engines and Source
             Code):




                              33
Where Meta-Page Keywords Are F




                          34
Alt-Tags on Images
What it Does

 The Alt-Tag is an attribute of a HTML tag that
  provides alternative text when non-textual
  elements, typically images, cannot be
  displayed
                                             35

 Though not exclusively agreed upon by SEO
Where Alt-Tags Are Found (
Website and Source Code):




                             36
On-Page Website Content

Why it is Important

 Search Engines, as we have discussed previously,
  rank websites for importance and relevance in
  relation to given keywords and phrases. They do
  this by assessing not only the meta-data but also
  through HTML content on the website.

 Content should be in plain text, not in images, or 37
  written out with JavaScript, or embedded in Flash
On-Page Website Content

Duplicate Content on the Website
 Having duplicate content, whether intra-
 site or “scraping” it from other sources
 on the internet, may cause search
 engines to “penalize” the website.
 Penalize is a relative term; search
 engines won’t black list you, but it will
                                        38


 certainly effect your website rankings.
Canonical URL and Canonical Tag

Duplicate Content on the Website
 <link rel="canonical"
  href="http://www.example.com" />

 Remember it is placed in the HTML headers in order
  to notify the search engines about the best URL for
  the particular page. Using the canonical in your
  pages is something very useful and it can help you   39
  reduce drastically the amount of duplicate content
  within your site. Additionally it is a great way to pass
XML Sitemaps
What it Does
 Google defines a sitemap in the following way: A
  sitemap is an XML file that lists URLs for a site,
  along with additional information about each URL.
  Sitemaps give Google and other search engines
  important information about your website including:
   • A complete list of all URLs on your site, including
     URLs that may not be discoverable by Google's
     normal crawling process (for example, non-text
                                                      40


     pages or URLs containing several parameters.)
XML Sitemaps
  • The date each page was last modified
  • The relative importance of pages on your site

 Sitemaps allow spiders/Bots to index a site quicker
  and in a more efficient manner

  PLEASE NOTE: submitting a sitemap, does not
  guarantee that these pages will be crawled or
  indexed. The sitemap will only tell search
HTML Sitemaps
What is Does

 In conjunction with XML sitemaps, websites should
  also contain sitemaps. The sitemap page is simply a
  directory page which lists, in HTML form, all the
  pages on a website in an organized fashion.

 HTML Sitemaps are particularly useful to search      42
  engines, in that a sitemap page will provide
  excellent internal link structure and anchor text.
HTML Sitemaps
Internal Anchor Text
What it is and What it Does

 Internal linking structure is a pattern used to link one page to
  another. Links can be found in the navigation or in the body
  text. Refers to the number and importance of internal links
  pointing to the target page(s)

 It is a good idea to use two or three words as the anchor text
  (the text used to link to another page). This not only makes it
  clear what the following page is about, but also adds some44
  weight with the search engines
Internal Anchor Text Example :

 Un-Optimized Internal Anchor Text:
  It's your home or project, so choose your windows and doors
  carefully. Select the options that meet your needs. Then sit
  back and enjoy the view. You'll clearly see the difference
  quality makes.

  Each internal link is not using optimized anchor text,
  attempting to be relevant for too many words,
  lessening the temporal relevance search engines
  would apply.                                        45


 Optimized Internal Anchor Text:
Clean URLs
The “Clean” URL
 A shorter, more meaningful identifier in-
 line with the content or function of the
 page. In essence, a short but
 meaningful URL that users can
 remember and type with ease. A URL
 that hides the “wiring” of the site,   46


 making it more difficult for security
Clean URLs
Things That Can Be Done to Create Clean
 URLs:

   A Clean URL will be descriptive and
   concise. It will let the user, and the search
   engines, know exactly what they can expect
   to see on the page. These URLs should
   contain page keywords as well.
48


www.webseoservices.in
Black Hat SEO Techniques
 Hidden Content - this content will not
  be visible to the end user of the site but
  visible to Search engine

 Meta Keyword Stuffing – Putting
  too many keywords

 Keyword stuffing –Keyword stuff but
  adding several tags or let your users do
Black Hat SEO Techniques
 Doorway or Gateway Pages - Doorway or
  Gateway pages are pages designed for search
  engines and not for the end user

 Link Farming – Getting links from many
  unrelevant websites which has low on
  credibility.

 Cloaking – Hide the heavy Flash animations
  from Google, show the text-only version
www.webseoservices.in
OFF PAGE FACTORS
Submitting                         Forum
     the URL of                       creation
     your
                                        and
     website to
     search                          commentin
     engines.                  RSS Feed submissions
                     Off page
Submission to relevant
   web directories.
                                         g



 Online press releases
                       Factors Social Bookmarking

                                News Commenting
  Article submission
                                  Link Exchange
  Blog posting and
    commenting                         Via
                                    Competition
                                      Analysis
OFF PAGE FACTORS
Link Building
What it is and What it Does

 A Link Building Campaign is to build
 keyword-rich, quality external links
 from third-party sites that will
 increase the relevancy of your site
                                   55


 for the main keyword phrases
 Two Important Factors when Link Building:

  • Where does the linking page rank for the term/phrase you
    want to rank for?
    If the page is ranking #1 at Google for "sliced bread" and
    you want to be #1 at Google for "sliced bread”. That's
    the #1 most valuable link you can get. The larger
    quantity of higher ranked, quality websites the website we
    are looking at has the better.
  • What is the relevance of the linking page/site to your
    target page? Answering this question requires you to
    think critically about the visitors to both the potential
    linking page and the domain. If the relationship of subject
                                                              56

    matter is high, the link will provide more semantic and
Directory Submissions
What it is

 Link Directories such as DMOZ, Yahoo!
  Directories, Look Smart, and
  Business.com are ways of building solid
  backlinks.

 Directories can be free to submit to or have57
  annual fees associated with being listed. Free
 Link title and description variation are a
  necessity when submitting to online directories.
  These varied descriptions and titles will “fool”
  the search engine that a single source is
  submitting the website, and hence look more
  natural to the search engines. No less than
  three variations of each should be created for a
  website.

  A NOTE OF CAUTION: while directory
  submissions are useful in building backlinks and   58

  trust to a given website, over-submitting a
OFF PAGE FACTOR SOURCES
                      59
Source #1: Web Directories

             Web Directories are many
              (thousands)

             Web Directories are
              Dofollow Backlinks

             Web Directories approve
              everyone
Source #2: Article Directories

 Backlinks from Articles
  are Relevant

 Backlinks from Articles
  are Dofollow

 Backlinks from Articles
  are High PR

 Article Directories have
Source #3: Social Bookmarking

                Instant Approval of
                 your Link!

                Your link can
                 spread, thanks to
                 Tagging

                You new website or
                 webpage will get
                 indexed fast by search
Source #4: Press Releases
             Press Releases websites
              have High Authority

             Links from Press Releases
              are Dofollow

             Google picks new Press
              Releases and Rank them
              well!
Source #5: Forums Posting

             Signature links are non
              spammy

             Posting on relevant
              threads gives relevant
              backlink

             Forums links are high
              PR & Dofollow
Source #6: Blog Commenting

              Blog comments link are
               famous of being High
               PR and mostly
               Nofollow

              When commenting on
               blog posts you get
               highly revelant
               backlink
Source #7: News Commenting

             News websites have high
              authority

             News articles get indexed
              quickly by search engines
              so your link will be seen
              quickly too!

             News articles get
Source #8: Link Exchange

           3 way link exchange is
            undetectable by search
            engines, which makes it
            100% safe

           Link Exchange deals are
            easy to get

           You can get site-wide &
Source #9: Via Competition
        Analysis
              Analyzing your
               competitors can let you
               find backlinks you
               didn’t know about

              Those backlinks are
               effective because they
               worked for your
               competitor
Understanding “Link Juice”


What it is

 Link Equity, or as the SEO professionals
 term it: “Link Juice”, is a theoretical
 model of how, or how not, a webpage    69


 retains or loses the value and weight of
The “No Follow”
 Is a non-standard HTML attribute value
  used to instruct search engines that a
  hyperlink should not influence the link
  target's ranking in the search engine's
  index.
What this looks like in the code: <a
  href="..." rel="nofollow">            70
The “No Follow”
 SEO professionals and Webmasters can use
  this tag to control the flow of “link juice” to
  other pages in their site. For instance, some
  pages in the site may not need link juice as
  they are not worth ranking for or are not
  relevant. In this case, a webmaster would
  want to use “nofollow” after the link to the
  less important page, to ensure that the
  linked-to-page does not receive juice from the
  more important page, or the linking page. By
www.webseoservices.in
SEO Training | Learn SEO | SEO Course
Google Local Places
 Benefits of Local Listing

 How to Create Google
  Local Listing

 How to Optimize Local
  Listing
Paid Ad Marketing
 Banner Ads

 PPC Ads

 Text Link Ads

 Affiliate Marketing
PPC/PPA
                                   Advertising
                       Affiliate
                     programmes                   Display
                                                 Advertising

                                                                  Directory
                                                                 Submissions
              BLOG


                                                                       Partner
                                                                        Links
   Blog                        WEBSITE
Directories

                                                                       PR
                                                                  Distribution


                                                           Article
           SOCIAL                                        Submission
          NETWORKS
How Important is Google
        Webmaster Tool
 Do you know what is happening at your
  Website?

 Do you know your website statistics?

 Are there any areas which the Google bot’s
  cannot go through?

 Do Google look your site the way you want
  them?
 Seeing how your Website Performs

 • Top queries: Find the top queries that drive traffic to your site and where
   your site is included in the top search results. This will let you learn how
   users are finding your site. It also shows impressions and CTR (Click Through
   Ratio) of your top queries.

 • Indexing information: See how your site is indexed and which of your pages
   are included in the index.

 • Site Performance: This page shows you performance statistics of your site.
   You can use this information to improve the speed of your site and create a
   faster experience for your users.
What is Robots.txt?
 A robots.txt file restricts access to your
  site by search engine robots that crawl
  the web.
 You need a robots.txt file only if your site
  includes content that you don't want
  search engines to index. If you want
  search engines to index everything in
  your site, you don't need a robots.txt file
 Specify any additional rules. For example, to block
  Googlebot from all files and directories on your
  site:In the Action list, select Disallow.
   – In the Robot list, click Googlebot.
   – In the Files or directories box, type /.
   – Click Add. The code for your robots.txt file will be
     automatically generated.
 Save your robots.txt file by downloading the file or
  copying the contents to a text file and saving as
  robots.txt. Save the file to the highest-level directory
  of your site. The robots.txt file must reside in the
  root of the domain and must be named "robots.txt".
Google Analytics
 Google Analytics

 Installing Google Analytics

 How to Study Google Analytics

 Interpreting Bars & Figures

 How Google Analytics can Help SEO
Social Media Marketing
 Social Networking

 Social Bookmarking

 Press Releases

 Articles / Directories

 Blogging / Classifieds

 Forums / RSS Feeds
SEO Tools
                         Comparison Tools
 Keyword Density
  Analyzer Tools
                         Link Popularity
                          Tools
 Google Tools

 Yahoo Tools            Search Engines
                          Tools
 Bing Tools
                         Site Tools
 Text Tools
Shashank Gupta
     Owner & Founder Web SEO Services

Twitter: @shashankscg
Blog: www.webseoservices/blog
Facebook: www.facebook.com/shashankscg
Email: info@webseoservices.in
Website: www.webseoservices.in

More Related Content

SEO Training | Learn SEO | SEO Course

  • 1. SEO Training By -Shashank Gupta CEO & Founder
  • 2. Importance of SEO  85%* of all Web site traffic originate from a search engine.  SEO is 6 times more effective than a banner ad  SEO Delivers qualified leads  55% of online purchases are made on sites found through search engine listings  Top 30 results receive over 90% of search
  • 3. Importance of SEO www.webseoservices.in
  • 4. Web Search is Popular
  • 5. In Dec 2009, an Est. 1.8 Billion people used the Internet
  • 6. Global Browser Market share www.webseoservices.in
  • 7. Internet vs. Search Use  On a typical day, how many Internet users also use search engines? • In 2002, 33% used search engines • In 2009, 58% used search engines • Search is growing faster than other Total World: Age 15+, Home and Work Locations excluding traffic from public computers such as Internet cafes or access from mobile phones or PDAs. Source: comScore qSearch 2.0.
  • 9. Global Search Trends www.webseoservices.in
  • 10. Searches By Query Length Words Percentage of Searches 1 25.32% 2 24.96% 3 19.80% 4 13.17% 5 7.53% 6 4.04% 7 2.15% 8 1.19% www.webseoservices.in
  • 11. No of keywords Used in Search
  • 13. Click through rate by Search engine result page
  • 17. SEO is the act of modifying a website to increase its ranking in organic (vs paid), crawler-based listings of search engines
  • 18. Working of a organic search listing  A spider or crawler which is a component of a SE gathers listings by automatically "crawling" the web  The spider follows links to web pages, makes copies of the pages and stores them in the SE’s index  Based on this data, the SE then indexes the pages and ranks the websites
  • 24. SEO Process Combination On Page Off Page Factors Factors Off – Page Factors Articles Content Blogs Bookmarking Video Social Networking
  • 25. SEO Research & Analysis  Market Research  Keyword Research and Analysis Keyword opportunity
  • 26. Step 4 SEO Process •Analyze •Implement Step 3 •Track Tracking Step 2 Off Page Optimization / Step 1 Link Building On Page Optimization
  • 28. Domain Names & Unique Non- Suggestions Spammy Content Layout & Design On page Outbound Links Title Tags Heading, Bold Text FactorsInternal Link Building Navigation Coding Description Tags Alt Tags / HTML or CSS Validation Anchor Text Keyword Proximity & XML site map Body Text & Keyword
  • 30. Page <Title> Tags What it Does  The text placed in the title tag (between the <TITLE> and </TITLE> portions) will appear in the title bar of someone's browser when they view the web page  Viewed by the experts in SEO as one of the most important factors in on-site SEO. 30  Each page should have unique title, using a
  • 31. Where Page Title Tags Are Found (Sou 31
  • 32. Meta-Page Description What it Does  A Meta-Page Description is a short blurb with targeted keywords and phrases that will entice users to click through to the website when it displays in the search engine results pages (SERPs).  Viewed by the experts in SEO as one of the most important factors in on-site SEO. 32  The information in these tags can influence how search engines rank your site for relevance.
  • 33. Where Meta-Descriptions Are Found (Search Engines and Source Code): 33
  • 35. Alt-Tags on Images What it Does  The Alt-Tag is an attribute of a HTML tag that provides alternative text when non-textual elements, typically images, cannot be displayed 35  Though not exclusively agreed upon by SEO
  • 36. Where Alt-Tags Are Found ( Website and Source Code): 36
  • 37. On-Page Website Content Why it is Important  Search Engines, as we have discussed previously, rank websites for importance and relevance in relation to given keywords and phrases. They do this by assessing not only the meta-data but also through HTML content on the website.  Content should be in plain text, not in images, or 37 written out with JavaScript, or embedded in Flash
  • 38. On-Page Website Content Duplicate Content on the Website Having duplicate content, whether intra- site or “scraping” it from other sources on the internet, may cause search engines to “penalize” the website. Penalize is a relative term; search engines won’t black list you, but it will 38 certainly effect your website rankings.
  • 39. Canonical URL and Canonical Tag Duplicate Content on the Website  <link rel="canonical" href="http://www.example.com" />  Remember it is placed in the HTML headers in order to notify the search engines about the best URL for the particular page. Using the canonical in your pages is something very useful and it can help you 39 reduce drastically the amount of duplicate content within your site. Additionally it is a great way to pass
  • 40. XML Sitemaps What it Does  Google defines a sitemap in the following way: A sitemap is an XML file that lists URLs for a site, along with additional information about each URL. Sitemaps give Google and other search engines important information about your website including: • A complete list of all URLs on your site, including URLs that may not be discoverable by Google's normal crawling process (for example, non-text 40 pages or URLs containing several parameters.)
  • 41. XML Sitemaps • The date each page was last modified • The relative importance of pages on your site  Sitemaps allow spiders/Bots to index a site quicker and in a more efficient manner PLEASE NOTE: submitting a sitemap, does not guarantee that these pages will be crawled or indexed. The sitemap will only tell search
  • 42. HTML Sitemaps What is Does  In conjunction with XML sitemaps, websites should also contain sitemaps. The sitemap page is simply a directory page which lists, in HTML form, all the pages on a website in an organized fashion.  HTML Sitemaps are particularly useful to search 42 engines, in that a sitemap page will provide excellent internal link structure and anchor text.
  • 44. Internal Anchor Text What it is and What it Does  Internal linking structure is a pattern used to link one page to another. Links can be found in the navigation or in the body text. Refers to the number and importance of internal links pointing to the target page(s)  It is a good idea to use two or three words as the anchor text (the text used to link to another page). This not only makes it clear what the following page is about, but also adds some44 weight with the search engines
  • 45. Internal Anchor Text Example :  Un-Optimized Internal Anchor Text: It's your home or project, so choose your windows and doors carefully. Select the options that meet your needs. Then sit back and enjoy the view. You'll clearly see the difference quality makes. Each internal link is not using optimized anchor text, attempting to be relevant for too many words, lessening the temporal relevance search engines would apply. 45  Optimized Internal Anchor Text:
  • 46. Clean URLs The “Clean” URL A shorter, more meaningful identifier in- line with the content or function of the page. In essence, a short but meaningful URL that users can remember and type with ease. A URL that hides the “wiring” of the site, 46 making it more difficult for security
  • 47. Clean URLs Things That Can Be Done to Create Clean URLs:  A Clean URL will be descriptive and concise. It will let the user, and the search engines, know exactly what they can expect to see on the page. These URLs should contain page keywords as well.
  • 49. Black Hat SEO Techniques  Hidden Content - this content will not be visible to the end user of the site but visible to Search engine  Meta Keyword Stuffing – Putting too many keywords  Keyword stuffing –Keyword stuff but adding several tags or let your users do
  • 50. Black Hat SEO Techniques  Doorway or Gateway Pages - Doorway or Gateway pages are pages designed for search engines and not for the end user  Link Farming – Getting links from many unrelevant websites which has low on credibility.  Cloaking – Hide the heavy Flash animations from Google, show the text-only version
  • 53. Submitting Forum the URL of creation your and website to search commentin engines. RSS Feed submissions Off page Submission to relevant web directories. g Online press releases Factors Social Bookmarking News Commenting Article submission Link Exchange Blog posting and commenting Via Competition Analysis
  • 55. Link Building What it is and What it Does A Link Building Campaign is to build keyword-rich, quality external links from third-party sites that will increase the relevancy of your site 55 for the main keyword phrases
  • 56.  Two Important Factors when Link Building: • Where does the linking page rank for the term/phrase you want to rank for? If the page is ranking #1 at Google for "sliced bread" and you want to be #1 at Google for "sliced bread”. That's the #1 most valuable link you can get. The larger quantity of higher ranked, quality websites the website we are looking at has the better. • What is the relevance of the linking page/site to your target page? Answering this question requires you to think critically about the visitors to both the potential linking page and the domain. If the relationship of subject 56 matter is high, the link will provide more semantic and
  • 57. Directory Submissions What it is  Link Directories such as DMOZ, Yahoo! Directories, Look Smart, and Business.com are ways of building solid backlinks.  Directories can be free to submit to or have57 annual fees associated with being listed. Free
  • 58.  Link title and description variation are a necessity when submitting to online directories. These varied descriptions and titles will “fool” the search engine that a single source is submitting the website, and hence look more natural to the search engines. No less than three variations of each should be created for a website. A NOTE OF CAUTION: while directory submissions are useful in building backlinks and 58 trust to a given website, over-submitting a
  • 59. OFF PAGE FACTOR SOURCES 59
  • 60. Source #1: Web Directories  Web Directories are many (thousands)  Web Directories are Dofollow Backlinks  Web Directories approve everyone
  • 61. Source #2: Article Directories  Backlinks from Articles are Relevant  Backlinks from Articles are Dofollow  Backlinks from Articles are High PR  Article Directories have
  • 62. Source #3: Social Bookmarking  Instant Approval of your Link!  Your link can spread, thanks to Tagging  You new website or webpage will get indexed fast by search
  • 63. Source #4: Press Releases  Press Releases websites have High Authority  Links from Press Releases are Dofollow  Google picks new Press Releases and Rank them well!
  • 64. Source #5: Forums Posting  Signature links are non spammy  Posting on relevant threads gives relevant backlink  Forums links are high PR & Dofollow
  • 65. Source #6: Blog Commenting  Blog comments link are famous of being High PR and mostly Nofollow  When commenting on blog posts you get highly revelant backlink
  • 66. Source #7: News Commenting  News websites have high authority  News articles get indexed quickly by search engines so your link will be seen quickly too!  News articles get
  • 67. Source #8: Link Exchange  3 way link exchange is undetectable by search engines, which makes it 100% safe  Link Exchange deals are easy to get  You can get site-wide &
  • 68. Source #9: Via Competition Analysis  Analyzing your competitors can let you find backlinks you didn’t know about  Those backlinks are effective because they worked for your competitor
  • 69. Understanding “Link Juice” What it is Link Equity, or as the SEO professionals term it: “Link Juice”, is a theoretical model of how, or how not, a webpage 69 retains or loses the value and weight of
  • 70. The “No Follow”  Is a non-standard HTML attribute value used to instruct search engines that a hyperlink should not influence the link target's ranking in the search engine's index. What this looks like in the code: <a href="..." rel="nofollow"> 70
  • 71. The “No Follow”  SEO professionals and Webmasters can use this tag to control the flow of “link juice” to other pages in their site. For instance, some pages in the site may not need link juice as they are not worth ranking for or are not relevant. In this case, a webmaster would want to use “nofollow” after the link to the less important page, to ensure that the linked-to-page does not receive juice from the more important page, or the linking page. By
  • 74. Google Local Places  Benefits of Local Listing  How to Create Google Local Listing  How to Optimize Local Listing
  • 75. Paid Ad Marketing  Banner Ads  PPC Ads  Text Link Ads  Affiliate Marketing
  • 76. PPC/PPA Advertising Affiliate programmes Display Advertising Directory Submissions BLOG Partner Links Blog WEBSITE Directories PR Distribution Article SOCIAL Submission NETWORKS
  • 77. How Important is Google Webmaster Tool  Do you know what is happening at your Website?  Do you know your website statistics?  Are there any areas which the Google bot’s cannot go through?  Do Google look your site the way you want them?
  • 78.  Seeing how your Website Performs • Top queries: Find the top queries that drive traffic to your site and where your site is included in the top search results. This will let you learn how users are finding your site. It also shows impressions and CTR (Click Through Ratio) of your top queries. • Indexing information: See how your site is indexed and which of your pages are included in the index. • Site Performance: This page shows you performance statistics of your site. You can use this information to improve the speed of your site and create a faster experience for your users.
  • 79. What is Robots.txt?  A robots.txt file restricts access to your site by search engine robots that crawl the web.  You need a robots.txt file only if your site includes content that you don't want search engines to index. If you want search engines to index everything in your site, you don't need a robots.txt file
  • 80.  Specify any additional rules. For example, to block Googlebot from all files and directories on your site:In the Action list, select Disallow. – In the Robot list, click Googlebot. – In the Files or directories box, type /. – Click Add. The code for your robots.txt file will be automatically generated.  Save your robots.txt file by downloading the file or copying the contents to a text file and saving as robots.txt. Save the file to the highest-level directory of your site. The robots.txt file must reside in the root of the domain and must be named "robots.txt".
  • 81. Google Analytics  Google Analytics  Installing Google Analytics  How to Study Google Analytics  Interpreting Bars & Figures  How Google Analytics can Help SEO
  • 82. Social Media Marketing  Social Networking  Social Bookmarking  Press Releases  Articles / Directories  Blogging / Classifieds  Forums / RSS Feeds
  • 83. SEO Tools  Comparison Tools  Keyword Density Analyzer Tools  Link Popularity Tools  Google Tools  Yahoo Tools  Search Engines Tools  Bing Tools  Site Tools  Text Tools
  • 84. Shashank Gupta Owner & Founder Web SEO Services Twitter: @shashankscg Blog: www.webseoservices/blog Facebook: www.facebook.com/shashankscg Email: info@webseoservices.in Website: www.webseoservices.in

Editor's Notes

  1. Sitemaps submitted to search engines (Google, Yahoo!) MUST be in XML formatSitemaps can be submitted two ways:1) They can be placed in root/server files. Spiders/Crawlers/Bots will recognize the sitemap and index it.2) They can be submitted through Google’s Webmaster Tools, Yahoo’s Site Explorer. For MSN and Ask.com, robots files will need to be included directing crawlers/spiders/bots to index the website’s XML sitemap
  2. Search Engines will take notice of the “hundreds” of backlinks and may consider this an attempt to manipulate your site’s organic rank. It is possible the search engines will drastically lower the site’s rank.
  3. Search Engines will take notice of the “hundreds” of backlinks and may consider this an attempt to manipulate your site’s organic rank. It is possible the search engines will drastically lower the site’s rank.
  4. Search Engines will take notice of the “hundreds” of backlinks and may consider this an attempt to manipulate your site’s organic rank. It is possible the search engines will drastically lower the site’s rank.