https://www.fiverr.com/linkcompany/give-8-hours-exclusive-seo-training-course-videos If you liked this SEO Training Slides and wants to learn SEO, Get whole 8 hours SEO Training Videos from Above link Keyword for the basic building block of every SEO plan. It is essential to ensure that the right Keywords have been selected to base the entire SEO plan on. Here we have provided a simplified view of the Keyword Research process, used to determine the right Keywords for your website. To download this presentation, please mail us at: info@webseoservices.in Visit us at: http://www.webseoservices.in

1. Keyword Selection Process
Simplified
By -Shashank Gupta
CEO & Founder
Web SEO Services

2. Simplifying the treacherous ‘Keyword’
selection process, which makes for the
building block of Search engine
Optimization

3. What is Keyword?
Anything that your
customer is typing
here; to locate you,
your products/
services is a Keyword
for you.

4. Ok now I got what’s a
Keyword
What Next?

5. Imagine your website
is the ultimate goal,
and each keyword is a
path that your
customer can choose
to reach you.

6. You definitely cannot observe
each path for a potential customer

7. How to find right
paths to monitor?

8. So now what?

9. Read on to find
simple steps to selecting
your keywords &
making them work for
you.

10. Step 1: You

11. If you own a business, the 1st stop in keyword selection
is your own ‘Business Details’. List down all details of
your business:
• Business name
• Brand name
• Brand specific product name
• Name of each member of your management team

12. • Now go to a Search Engine and check up, where you rank for
each of these items
• You should have good rank for each of these keywords, and 1st
rank for your own brand name at-least.
• If this is not the case, then attack this list as your first priority.

13. Step 2:
Customer

14. • Your customers/ readers know best
what words they are using to find
your business.
Ask the customers to
know what really
works for them.

15. Research your Audience by
• Listening to conversations on the social media, what terms to
customer use to denote/ find your business?
• Conduct small sample survey of your customers to know what
words they associate with your business

16. Find Answer to Question like:
• What is average customer looking for?
• What are my visitors trying to accomplish
• What question are my visitor asking?
• What terminology describe the problem you solve?
• What solutions do you provide?
Check out:
• Dictionary, and synonyms
• Related categories in search directories
• Relevant geographical phrases

17. Step 3:
Competitor

18. Your competitor is best source of knowledge
for you.
• Check out your competitor’s
website, and analyze it for
keywords.
• List down all the keywords
competitor has used.
• Ensure these keywords are
already covered in your
website.
• If not get them in order.

19. Step 4:
Suggestions

20. • So far we have taken keywords from all our known
sources namely:
• You
• Your customers
• Your competitors
Now how about getting some suggestion from the
‘Horse’s mouth itself’ !!

21. • ‘Google Adwords – Keyword Tool’ is the tool for these
suggestions. This tool has basically been designed for the PPC
users, but hey its free for all.
• This tool works by taking certain inputs from you, and then it
searched the Google database and throws up a list of suggested
keywords.
• These keywords are provided with the additional information of
their monthly Local (area you have input) and the Global
searches made using them.

22. • To use this tool you need to have some basic information at
hand namely:
Basic keywords which we
have acquired in previous
step
Language preference
of target audience
Location of target
audience

23. Lets use this tool for:
• Keyword:- ‘You’
• Location – India
• Language preference – All ( to include search made
in all Indian languages which Google offers)

24. Keyword we
entered
Global Monthly Local Monthly
Suggested
Search for keyword Search for keyword
Keywords

25. Use this tool to get suggestion from Google for
more Keywords related to the one’s you have
already collected

26. Step 5:
Expand

27. Expand your Keyword list
• Start with the ‘Keyword’ and expand it to make it
broader ‘Keyword Phrases’
• This expansion will help in ensuring that you do not
miss out on some relevant and highly potential
‘Keywords/ phrases’.

28. The expansion works like your address in reverse order. Your
address goes in the order of :
Flat
Number
( Unique to you)
Building
Name
Name of Locality Moving down
from specific to
Generic
Name of City
Name of State
( Shared by all
Name of Country citizens of the
Country)

29. Keep adding details, to your keyword to make it key phrases.
Keyword Expansion goes in the order of :
SEO
( Common term)
Search Engine Optimization
Moving down
from Generic to
Search Engine Specific
Optimization
India
Search Engine
Optimization ( Unique term
India, Mumba shared by few)
i

30. List prepared now on to the next
step

31. Step 5:
Narrow down

32. • Expansion done, it’s time to check out these keywords
based on few parameters so as to narrow down the list to
make the list more realistic and manageable.
• Use Google Insights for Search. This fabulous tool from
Google will help you gain insights into the search’s being
conducted across the globe, via Google.
• Follow it up with ‘Google Adwords- Keyword Tool’. This
will help you compare the keywords from a different
perspective

33. Using the various filters offered, you can narrow down your
search to particular Time frame, Geographical Area, area of
interest etc.

34. Lets assume you have a recipe blog; and want to add to
it a recipes about cakes. Now lets find which keyword
should you use in your entry. We will compare 3
keywords for the start.
1. Blue cake
2. Cheesecake
3. Blue Cheescake

35. We can clearly see that interest in the term
‘Cheesecake’ far outweighs that in the other two terms

36. Now lets move over to Google Adwords – ‘Keyword
Tools’ to estimate the traffic for our shortlisted
keywords.

37. AdWords tool confirms what
‘Insights tool’ showed. Term
‘Cheesecake’ is showing maximum
searches

38. • Both these tools confirm that ‘Cheesecake’ is the term you need
to concentrate on
• Similarly we can search for all the terms
• we have listed down
• The goal is finally to pick up a set of 10
• keywords for our initial SEO campaign.

39. Step 6:
Put Keywords
to work

40. • Pick up each
keyword/ Keyword
phrase and allocate a
page on your
website/ post on
your blog to it Fghgjhkkhjjkrfgfdghh ghfjhg
KEYWORD
• Design content on Dgfhfgjhgjkk gvdfgfhyjtyjzvxvc
the allocated page
around the Keyword

41. Ensure the Keyword is mentioned in the
Ensure the Keywords is mentioned in the
1. Page Title 2. Page Heading and 3. Page Description

42. All set. Now all you
need to do is
monitor your
Keywords over time
for their traffic
generation

43. Right Keywords and proper monitoring will
ensure you success 

44. Shashank Gupta
Owner & Founder Web SEO Services
Twitter: @shashankscg
Blog: www.webseoservices/blog
Facebook: www.facebook.com/shashankscg
Email: info@webseoservices.in
Website: www.webseoservices.in