Blogger SEO

Blogger SEO

By -Shashank Gupta
CEO & Founder
Web SEO Services

Importance of SEO

• 85%* of all Web site traffic originate from a search engine.

• SEO is 6 times more effective than a banner ad

• SEO Delivers qualified leads

• 55% of online purchases are made on sites found through
search engine listings

• Top 30 results receive over 90% of search traffic.

• 28% of Google searches are for a "product/service name", 9%
are for a "brand name" and 5% are searches for a "company
name".

How to do SEO of
Blogger/ Blogspot.com

Adding Blog Archive to blog– for internal
Link Building

• Go to Design then Page Elements tab. Sometime a simple Gadget
has immense potential

• Click Add a Gadget link on your sidebar
and chose Blog Archive gadget from the
list.

• Don't change any options and save
the gadget.

Add a Blog Archive Gadget in Your
Sidebar – for internal Link Building

Replace Blog Title With Post Title on
Post Pages
1. Go to Design then Edit HTML tab and search for this below
code
<title><data:blog.pageTitle/></title>

2. After that, replace it with the following code:
<b:if cond='data:blog.pageType == "item"'>
<title><data:blog.pageName/> - <data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/></title>
</b:if>

3. Now Check You Post to see the changes 

How to insert tags in Blogger

1. Go to Layout then Edit HTML tab.

2. Find <head> tag and place the following code
right after it:

<b:if cond='data:blog.pageType == data:blog.homepageUrl'>
<meta content='PUT BLOG DESCRIPTION HERE'
name='description'/>
</b:if>

How to insert tags in Blogger

3. Just replace PUT BLOG DESCRIPTION HERE with your blog
description. Write precise and short sentences which should
clearly convey the cliché of your blog.

4. Now, search engines will see the meta description tag only on
the homepage.

Submitting
Blog
Sitemap to
Google

Submit Your Blog Sitemap to
Google
Go to the following address and sign in with your Google
account:
http://www.google.com/webmasters/

Click on Add a Site button to add your blog.

A small box will appear, enter your blog URL in it.

Now you need to prove that you are the owner
of this blog, for this you need to verify.

Google
Chose Meta Tag as verification method and copy the tag which looks
something like this:
<meta name="verify-v1“
content="z6MLWEMxLvMFcoVNvGPKOMvAn1oJBKem+eTEpZ1F/
DU=">

Now come back to your Blogger account and go to
Design -> Edit HTML section.

Paste the Meta Tag right after <head> tag, the <head> tag is
in the start of your code just after a few lines.

Once you've pasted the code, click on Save
Template button to save your changes.

Google
Now again go to you Webmaster Tools account and
click on verify button to complete verification process.

If you've done everything right, you'll
see that you're site is verified now.

Now, you'll see a list of verified sites (I suppose
you'll see only 1 site there) on your Google
Webmaster Tools homepage.

Click on your site and you'll see a
dashboard page of that site.

Google
From the menu on the left side, expand the Site
configuration option and then click Sitemaps.

On the next page, click Submit a Sitemap button and it
will ask you to enter the sitemap of your blog. The
address of your blog will be already there so you just
have to add the remaining part which is:
feeds/posts/default?max-results=500
Overall the code would look something like this:

http://www.bloggerfaqs.blogspot.com/feeds/posts/default?max-
results=500

Submitting
Blog to
Search
Engines

• Step 1 : Submit your blog to Google
Open the following link and fill in your blog details. Google is
king of internet so make sure to submit URL of all of your blogs.

http://www.google.com/addurl.html

• Step 2 : Submit your blog to Yahoo
You can submit the URL of your blog or the RSS feed, both are
accepted by Yahoo. Although Yahoo has far less search traffic
than Google but people coming from Yahoo search stay longer
on a blog.

http://siteexplorer.search.yahoo.com/submit

• Step 3 : Submit your blog to Microsoft Bing
Bing is the latest effort from Microsoft in search engine war. It
might get a decent chunk in search engine traffic in the near
future.

http://www.bing.com/webmaster/SubmitSitePage.asp
x

So that completes Basic of Blogger SEO.

Shashank Gupta
Owner & Founder Web SEO Services

Twitter: @shashankscg
Blog: www.webseoservices/blog
Facebook: www.facebook.com/shashankscg
Email: info@webseoservices.in
Website: www.webseoservices.in

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